True crime is the most common topic among top-ranked podcasts, cornering almost a quarter of the market in 2022. And for the past six years, “Crime Junkie” has almost consistently remained the crown jewel of the podcasting world, with up to 10 million listeners per week — mostly female.
It’s a gravitation Brit Prawat believes she understands. “It’s a ‘how does this not happen to me?’ thing because the stories feel so familiar,” she said. “We, as women, have been in situations where we’ve felt scared, been in situations where we’ve felt in danger, and we feel like we can learn more, educate ourselves better, and be more aware. That is probably at the core of why true crime is so important to women.”
As for why women have really latched onto “Crime Junkie” since its launch, Prawat thinks it’s the prudent way she and Ashley Flowers handle the true crime cold cases they discuss. “We focus on advocacy,” she says. “We try to always include something that we’re teaching our listeners or that our listeners can do afterwards. Education and advocacy are the pillars of every episode, and our focus on that has helped us stand out from the crowd.”
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New episodes of the “Crime Junkie” podcast premiere Monday and are available for listening and download wherever you enjoy your podcasts.
You can also watch Prawat’s promotional podcast for Temptations at TemptationsTreats.com/Cat-Burglar.
