The exceptionally well-funded “He Gets Us” campaign is backed by a bevy of wealthy donors, many of whom have chosen to remain anonymous. One prominent family that has been open about their involvement in funding the blockbuster Christian ads, however, is the Greens, the billionaire owners of the Hobby Lobby arts and crafts retail chain.
The patriarch of the family, David Green, who is believed to have a personal net worth of around $14 billion, has spoken publicly about his support of the campaign, echoing its central messages. As he told political commentator Glenn Beck in 2022: “You’re going to see it at the Super Bowl, he gets us. We’re wanting to say ‘we’ being a lot of different people that he gets us. He understands all of us. He hates who, he loves who we hate so I think we have to let the public know and create a movement, really.”
But while the “He Gets Us” campaign suggests overtly that it is premised on the belief that Christians ought to react charitably to everyone regardless of their background or beliefs, Green has been criticized for thrusting his evangelical values on his own employees. In 2012, Hobby Lobby launched legal action against the Affordable Care Act which ensured access to the morning-after pill, claiming that it constituted a form of abortion, according to State Impact Oklahoma.
