TRAVIS Kelce, tight end for the Kansas City Chiefs, starred in DirecTV’s football season commercials.
Travis, who is also making headlines for his relationship with Taylor Swift, appeared in an ad that invoked a complaint from the NFL.
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What are Travis Kelce’s DirecTV commercials?
In the commercials, Travis is cast as an ‘Overly Direct Sportsperson’ who criticized other TV providers for being unreliable or too difficult to use.
In one of the ads he says, “DirecTV Sports Central gives you access to every game,” which some considered problematic.
According to The Wall Street Journal, the NFL, which is a partner of the TV provider, criticized those claims as being “deceptive advertising” since YouTube currently owns the residential rights to its Sunday Ticket.
DirecTV responded that customers can access YouTube watch Sunday Ticket through its Sports Central Platform for an additional fee.
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A spokesperson for the company said, “If consumers are confused, it’s because where to watch which football games is more fragmented than ever,” in a statement to USA Today.
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What happened to Travis Kelce’s DirecTV NFL commercials?
The NFL took their complaint to the National Advertising Division (NAD), a self-regulatory business group, who determined that the commercials featuring Travis were misleading.
The organization said the claims made were “not clear as to what sports programming is and is not available for viewing with the advertised service,” according to a report by the Better Business Bureau.
DirecTV told the WSJ that they will alter the ads in compliance with NAD’s decision. The rest of the content, including Travis’ performance, will stay the same.
NAD’s decisions are not legally binding but if a marketer fails to comply with its decision, they can be referred to the Federal Trade Commission.
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What other commercials does Travis Kelce star in?
Travis is no stranger to starring in controversial commercials. On September 2023, the star football player posted an ad with Pfizer for the Covid-19 vaccine.
His partnership with the pharmaceutical company drew ire from anti-vaxxers and right-wing pundits.
Previously, he starred in a Bud Light commercial in July 2023 which also attracted criticism from conservatives who have been boycotting the beer brewer for featuring activist Dylan Mulvaney as an endorser.
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