TJ Holmes & Amy Robach made ‘crucial misstep’ after ABC departure & affair fallout that will ‘damage image,’ expert says

AMY Robach and TJ Holmes made a “crucial misstep” in the fallout of their affair, a PR expert exclusively told The U.S. Sun.

The former GMA co-anchors have refused to hide their blossoming relationship since they were axed from the show with PDA-packed outings.

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The former TV stars were married to other people at the time of the affair – Amy to her ex-husband Andrew Shue and TJ to his now-ex-wife Marilee Fiebig, 45.

Their romance was first leaked in November 2022 and after being placed on a long hiatus from the daytime TV show, they were officially let go in January.

Amy and TJ’s relationship seems to have only gotten stronger since they were ousted.

They were photographed going on a run together through Manhattan, locking hands while on a romantic stroll during a date night, and were seen kissing while enjoying lunch at an outdoor café.

Edward Coram-James, chief executive of leading PR firm GoUp spoke exclusively to The U.S. Sun about their PDA-filled public outings.

While Coram-James largely blamed the actions of ABC for causing a larger crisis and drawing out the story of their affair, he noted that TJ and Amy also failed to play their role.

“The area that Holmes and Robach have misstepped is in their public displays of affection,” he said.

He continued: “The public is usually forgiving about affairs, but on the condition that the principals are seen to be behaving well and sensitively to their former partners/spouses.”

Speaking expertly about the impact of affairs, Coram-James noted that the ultimate revelation of such a relationship “can often be a huge relief.”

“Those lies and the sneaking around can weigh heavy and take an emotional toll,” he said.

The PR guru explained that while TJ and Amy may feel stronger than ever and united in the scandal, they should have avoided the temptation to embrace their open relationship straight away.

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Coram-James said: “There’s often the temptation to publicly flaunt the new relationship in that phase, out of relief that they can, as well as a sense of camaraderie with their new partner (being joint recipients of scandal can make people put on a united front.)

“But, this never plays well. It gives the press more ammunition, gives the public a reason to judge their behavior, and a visual cue by which to hit home the effect that this might be having on the former spouses.”

He added if his firm had been representing the former anchors, they would have been told to keep a low profile for a while.

“If we were representing them, we would have told them, in no uncertain terms, to keep a lid on any public displays of affection for six months after the story broke,” he said.

The PR expert also blamed ABC for worsening the sense of scandal by letting the pair go.

He called such a reaction a “common mistake” where employers “go on the defensive and try to distance themselves from the principal, seeing this as the best way to protect themselves.”

However, “this rarely works,” he said, adding: “By parting ways, the network and the principals are again lending credibility to the idea that there’s a crisis, and inflating the level of crisis.

“There was no need for it to be a scandal.”

He concluded that despite the fallout, the pair “will be fine.”

“They’re both incredibly talented and respected anchors and their wrongdoing is very far from terminal. They’ll get more work.

“The fact that they seem genuinely happy together will help cement the idea that this was not an affair on a whim, but one borne out of genuine affection. The public will forgive them, and quickly.”

The U.S. Sun has reached out to Amy and TJ’s representatives for comment.

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