A reimagined version of the Air Jordan 3 ‘White Cement’ has just been unveiled, but when is the release date? Read on to find out.
The Nike sneaker was first released all the way back in 1988, so the much-anticipated launch celebrates its 35th anniversary.
Michael Jordan famously wore them during the 1988 NBA Slam Dunk contest in one of the best moments in basketball history.
White Cement is one of the most coveted colourways around and everyone will be scrambling to get their hands on the shoes.
Here’s when they go on sale…
Air Jordan 3 ‘White Cement Reimagined’
Michael Jordan’s retro release has a sleek white leather body with a striking red jumpman logo on the tongue.
The Air Jordan 3 ‘White Cement Reimagined’ is complete with a grey elephant print strip around the toe and heel and a matching grey sole.
So, which part is reimagined? Well, the 2023 version has a slightly yellow, aged looking midsole that the original shoe didn’t have.
Plus, you’ll find the Nike Air logo in black on the back of the heel. They come in an old-looking box with a retro pamphlet too.
“Step back to 1988 with one of the most coveted sneaker colorways of all time,” Nike says. “The AJ3 ‘White Cement Reimagined’ honors 35 years with an aged aesthetic that redefines timeless.”
“Bring the vintage vibes with yellowing on the midsole, eyelets and backtab, plus classic Nike Air branding at the heel.”
Elephant print has been added to replicate the original and splashes of Sail and Fire Red “keep the original design alive and well – and keep you in your element”.
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Air Jordan 3 ‘White Cement’ release date
- Saturday, March 11 at 3pm
Nike did a shock drop of a limited number of the sneakers on Thursday (February 23) but more are coming in just two weeks.
Mens retail for $210 in the United States, lowering to $150 for grade school, $90 for little kids and $75 for infant and toddler.
This release follows the Lost and Found shoe which dropped in November and was also part of Nike’s Reimagined series.
It comes just weeks after a viral video showed a Nike warehouse being looted in Memphis in broad daylight.

How to buy the Nike sneakers
As always, there will only be a very limited number of the shoes available and they are likely to sell out very quick.
To buy, you need to download the free Nike SNKRS app and create an account. Then, find the Air Jordan 3 ‘White Cement’ in the ‘Upcoming’ section.
Tap ‘Notify Me’ and allow push notifcations. After that, head into the app just before the launch time on March 11 and make sure you’re signed in.
As soon as the ‘Coming Soon’ icon changes to ‘Buy’, you can select your size and buy the shoes – but make sure you’re quick!
You can add your shoe size and payment information to your account before to make the checkout process quicker.
Nike has also teamed up with Tiffany to release a luxurt pair of Air Force 1’s in 2023.
In other news, Are there any train strikes in April 2023?
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