KSI is one of the most popular and successful internet personalities of the moment, but how did he get famous in the first place?
Olajide Olayinka Williams Olatunji, also known as KSI or JJ, is a YouTuber, member of the YouTube collaborative the Sidemen, co-founder of multiple businesses including the widely successful Prime Drink with Logan Paul, a boxer and a rapper.
He has an impressive list of accolades, but how did he get famous in the first place and what is his net worth now?
How did KSI get famous?
KSI started his career making gaming videos from his childhood bedroom and posting them on YouTube in 2008. On his channel, KSIOlajideBT, he posted mainly FIFA content, and as his platform grew, he also started to share comedy skits and vlogs.
By 2016, the Sidemen, a group comprising YouTubers and gamers Zerkaa (Josh Bradley), Miniminter (Simon Minter), TBJZL (Tobi Brown), KSI (Olajide “JJ” Olatunji), Behzinga (Ethan Payne), Vikkstar123 (Vikram Barn) and W2S (Harry Lewis), was well established online. They have uploaded weekly content to their channels for years and created a strong commercial brand.
As KSI expanded his empire to music and boxing, his fame exploded too. In 2021, his sophomore album, All Over the Place, topped the UK charts.
KSI’s net worth explored
KSI has an estimated net worth of $25 million and made his money through vlogging, music, boxing, and his various businesses. As a member of The Sidemen, he co-owns the fried chicken chain Sides and XIX vodka which retails at £35 a bottle.
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In January 2022, he launched the Prime Hydration drink with fellow YouTuber Logan Paul. In one year, global retail sales for the drink were a reported $250 million.
The influencer has a merchandise line, filled with apparel based on his music and boxing career, as do the Sidemen.
When did KSI start boxing?
Back in 2018, KSI helped set the new trend of amateur boxing matches between social media superstars when he battled it out in the ring with YouTuber Joe Weller- and won.
This continued, as he went on to fight Logan Paul later that year in a highly publicized match that ended in a tie. However, in 2019, KSI and Logan fought once more, this time ending in KSI’s favor. The two matches raked in millions of dollars.
In January 2023, KSI went up against Brazilian-American influencer Faze Temperrr and won. In May, he will fight a pro boxer for the first time as he tries his hand against Joe Fournier at London’s Wembley Arena.
In other news, Moment KSI rejected Astrid Wett’s kiss resurfaces on Twitter
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