Jessica Simpson stuns in bikini from new Walmart collection after huge 100lb weight loss as fans call her ‘so beautiful’

JESSICA Simpson has fans in awe of her appearance in new photos of the star donning a skimpy bikini.

The singer posted the professional pics to Instagram to promote her clothing line, Jessica Simpson Collection, sold at Walmart.

Jessica Simpson showed off her incredible figure in new photos

Jessica Simpson showed off her incredible figure in new photosCredit: Walmart / Jessica Simpson
The star modeled clothing from her brand, Jessica Simpson Collection, sold at Walmart

The star modeled clothing from her brand, Jessica Simpson Collection, sold at WalmartCredit: Walmart / Jessica Simpson

One snap captured Jessica, 43, modeling a green bathing suit top and matching skirt, putting her incredible figure on display.

She accessorized with a silver belt, jewelry, and a cowgirl hat, with her blond locks flowing in loose waves.

The Newlyweds alum gazed off to the side, with green palm trees visible in the background.

Another snap showed the mother of three posing on a rock at the beach, sporting a sexy one-piece bathing suit with a tropical design.

Jessica paired the look with massive dangling diamond earrings and a necklace as she pouted her lips at the camera.

Jessica posted the photos on Instagram while promoting her line

Jessica posted the photos on Instagram while promoting her lineCredit: Walmart / Jessica Simpson

“We’re so excited to share our collaboration with @walmart!” the reality TV alum’s caption read.

Jessica also shared a video of her modeling the clothes, and fans couldn’t help but gush over how “beautiful” she looked.

She previously noted that her collection features over 100 pieces of unique apparel, swimwear, and jewelry in a range of sizes. 

Jessica launched her brand in 2005, though it initially focused on footwear.

The With You singer’s partnership with the retail giant comes after she dropped 100 pounds in her weight loss journey.

‘She doesn’t look like herself’ Jessica Simpson fans say as she reveals drastic change to her appearance in red dress

Since dropping the pounds, the designer has been flaunting her thinner figure on social media and during public appearances.

In 2022, fans expressed their concerns over the performer’s drastic transformation, with many thinking she overdid it with her diet and exercise routine.

Jessica clapped back at the comments, saying that people’s constant “nagging” about her weight “still hurt deeply,” but assured that they wouldn’t bring her down.

The Dukes of Hazzard star’s weight loss began after she started her journey to sobriety in 2017.

Jessica launched the brand in 2005, although it initially focused on footwear

Jessica launched the brand in 2005, although it initially focused on footwearCredit: Walmart / Jessica Simpson

In September 2019, the actress revealed she’d lost 100 pounds in six months, crediting it to her intense workouts with her trainer and healthy diet.

Jessica opened up about her body insecurities In her autobiography Open Book, released in February 2020.

The book author revealed she started taking diet pills as a teenager after a record company executive told her to lose 15 pounds.

She explained that the encounter led her to take the pills for 20 years.

ON THE ROCKS?

While Jessica appears to be exuding her newfound confidence in her posts online, rumors have been circulating that she and her husband, Eric Johnson, 44, are having marriage issues.

In March, Radar Online reported that the couple lived completely separate lives as they approached their 10-year wedding anniversary.

“Eric has been doing his own thing for longer than anyone seems to know — well over a year now,” a source told the outlet.

“He’s been very vocal about how difficult it is to live with someone so obsessed with surgery and so detached from reality most of the time.”

DEVOTED PARENTS

The insider also noted that Eric “still loves” his wife and wants to stay together for the children.

Eric and Jessica are parents to Maxwell, 11, Ace, 10, and Birdie, 4.

Additionally, fans noticed that Jessica hasn’t shared photos with her man on her platforms since September, nor has she been sporting her wedding ring.

Before marrying Eric in 2014, Jessica was married to 98 Degrees boy band member Nick Lachey, 50, from 2002 to 2006.

The singer has been flaunting her body since dropping 100 pounds

The singer has been flaunting her body since dropping 100 poundsCredit: Instagram/jessicasimpson
Jessica opened up about her body insecurities in her autobiography, Open Book, released in February 2020

Jessica opened up about her body insecurities in her autobiography, Open Book, released in February 2020Credit: Instagram/jessicasimpson
Jessica revealed she started taking diet pills as a teenager after a record company executive told her to lose 15 pounds

Jessica revealed she started taking diet pills as a teenager after a record company executive told her to lose 15 poundsCredit: Instagram/jessicasimpson

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