BLAKE Shelton has put energy into another business venture away from his wife, Gwen Stefani, amid rumors they’re having marriage issues.
Chatter has been brewing that the couple’s relationship is on the rocks as they’ve been spending more time apart.
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Blake, 47, further fueled rumors that his marriage was in trouble when it was revealed he’s focusing on another project in Las Vegas, Nevada.
In November, the country singer took NBC Today on a tour of the new Ole Red opening in Sin City this month.
The venue is located on the corner of Las Vegas Boulevard and Flamingo Road, and it includes three floors and a rooftop with a luxurious restaurant and lounge for nighttime enjoyment.
Blake shared his excitement about the opening and bringing more country artists to Vegas.
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“There’s nothing like this in Las Vegas,” the God’s Country singer said.
“For the country music family, the industry, Nashville, to have a home base now in Las Vegas is obviously a big deal for me, and I’m going to brag on it.”
Blake also had a note for the fans planning to visit the $30 million live music hotspot.
“I want them to leave having found a new favorite artist every time, and I want them to realize that we are putting talent in these places that could be the next big thing,” the Ol’ Red singer added.
Ole Red Las Vegas has yet to announce the exact date of their opening but encourages fans to keep an eye on their social media channels.
BEAUTY BUSINESS
While Blake is putting his efforts toward the opening, his wife Gwen, 54. is focusing on her beauty business back at home.
The No Doubt alum recently filed a trademark for a new pop-up beauty store for her cosmetics line, GXVE Beauty.
The U.S. Sun exclusively reported that Gwen is planning to open GS Beauty Bar, according to the application she filed on November 13, 2023.
“Retail store dealing in professional beauty products, hair, skin, beauty care and cosmetic products, supplies and accessories,” the trademark detailed.
“Internet sales of professional beauty products, hair, skin, beauty care and cosmetic products, supplies and accessories,” it also said.
Gwen launched GXVE Beauty (pronounced “give beauty”) in March 2022, and it has been widely successful since.
However, many have wondered if Gwen and Blake’s separate projects signaled there’s trouble in paradise between the pair.
HEADING FOR DIVORCE?
Fans first noticed hints they might be parting ways in late December when Gwen wiped her social media profile of all photos of Blake.
“What happened to all the videos of you and Blake?” someone asked in the comments of another post.
“I haven’t seen them either!” another agreed.
“Need to see some stuff with you and Blake together,” demanded a third.
They again had fans worried when they spent New Year’s Eve apart, with Blake performing in Nashville, Tennessee, and Gwen hosting a party in Las Vegas.
TIME APART
In an interview with Access Hollywood, Gwen mentioned ringing in the New Year away from her hubby.
“Well, it’s funny because I was going to be at his show, and then Vegas called and wanted me to be in Vegas.
“Last year I did Vegas, and I was like: ‘Remind me to never do Vegas again.’ But you sometimes want to… not be the host,” the I’m Just A Girl singer admitted.
“So I was like: ‘Eh, I’m gonna do it.’ If you’re gonna be working, then I’m going to be working.
“So I’m just gonna fly in and out. It’s going to be awesome. I’m really looking forward to it,” the makeup mogul concluded.
Blake is also gearing up for his Back to the Honky Tonk National Tour that kicks off in February, making stops all over the country.
The couple met in 2014 as coaches on The Voice and tied the knot in July 2021.
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