A PR expert has revealed Amy Robach and TJ Holmes’ 2023 career projection, saying they can cash-in on their “love story.”
Robach and Holmes have recently gone public with their relationship following their rumored affair.
4
4
4
4
Eric Schiffer, Chairman of the Los Angeles-based firm Reputation Management Consultants, spoke exclusively to The U.S. Sun about the next steps the duo could take in their respective careers following their rumored affair.
Currently, both Holmes, 45, and Robach, 49, have been pulled from Good Morning America and it is unclear if they will return.
Their now-public relationship has posed a major risk to their careers, with their future on GMA being put under “internal review” by ABC.
In a memo issued December 12, ABC President Kim Godwin told staff: “Amy and TJ will remain off-air pending the completion of an internal review, and there will be a rotation of anchors at GMA3 for the time being.”
“If they are terminated … There are many avenues for each of them,” Schiffer said of next tangible career steps.
Holmes and Robach could pursue “independent, less dominant but still relevant media outlets,” Schiffer suggested.
But, as many do, Schiffer said they could also do their go “into their own – through their own show.”
“Especially if they face some type of brutal backlash.”
It is unclear if or when a decision will be made on their respective futures at Good Morning America and within ABC, which is owned by The Walt Disney Company.
“Disney’s going to be more conservative and more sensitive given the politics of the producers, the brand, brand sensitivity with advertisers, and how they want to be positioned for the stocks on Wall Street,” Schiffer said.
SHIFTING PUBLIC PERCEPTION
As time marches on, Schiffer said that the public’s perception of Robach and Holmes will shift.
Read Related Also: Kourtney Kardashian goes pantless in just a Mickey Mouse tee-shirt and socks in new Lemme PMS ad
”The public can get very entrenched in negative sentiments … and that creates reckless war on celebrity brands that can be excruciatingly challenging,” Schiffer said.
“In the medium term and long term, human memory fades. People move onto other things.
“Americans also like underdogs. So they tend to not have the same emotional charge associated to any type of negative stigma to the same amplification.”
“It’s easier to shape when you’re a celebrity and you go back in after you do your time.
“You’re not going to face the same cataclysmic pain and negativity, depending upon what the circumstances are.
“In this situation, you had two people who fell in love, had massive attraction, were following each of their own dreams that coalesced, and you can argue that it’s sort of a modern-day love story.”
“This may have been ratings gold” if it hadn’t happened within the Disney company, Schiffer said.
“But suddenly their careers are in shatters.”
PUBLIC COUPLE
Since joining GMA3 in 2020, Robach and Holmes have been known for their vibrant on-screen chemistry and strong off-camera friendship.
After their affair was discovered with photos and videos of their secret rendezvous, Robach and Holmes have become a public couple.
Just last week, the duo jetted off on a loved-up Florida vacation.
The GMA stars packed on the PDA with public make-out sessions as they enjoyed a steamy getaway in Miami.
Robach and Holmes are said to have left their respective spouses, Andrew Shue and Marilee Fiebig, in August.
The two couples have both been married for ten years and both are reportedly headed for divorce.
Holmes reportedly filed for divorce from Marilee on Wednesday.
Robach has no children with her former Melrose Place star husband.
Meanwhile, Holmes is a dad to a nine-year-old daughter, Sabine, with Marilee.
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version=’2.0′;n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,’script’,’
fbq(‘init’, ‘752905198150451’);
fbq(‘track’, “PageView”);
