AI creates Balenciaga x Lord Of The Rings spoof ads that look 'straight out of Mordor'

Artificial Intelligence (AI) isn’t taking the Hobbits to Isengard, they’re being taken to fashion week in a spoof Balenciaga x Lord Of The Rings video.

The past year has seen artificial intelligence-led tools become increasingly available to the general public. No longer is this high-powered technology confined to a lab, as you can now access it from your own home.

As such, we’ve seen netizens harness the power of AI for their own creative purposes from conjuring up pieces of art with Dall.E Mini to having a built-in writing and coding assistant with ChatGPT. But the latest use of AI power has seen the creation of spoof Balenciaga adverts, featuring characters from fantasy films.

Ian McKellen as Gandalf in Bag End in The Fellowship of the Ring
The Fellowship of the Ring © New Line Cinema | Warner Bros.

AI creates Lord Of The Rings x Balenciaga crossover video

French fashion house Balenciaga has been subject to a series of spoof videos generated by artificial intelligence tools. The latest to go viral features characters from Lord Of The Rings, as depicted in the Peter Jackson films.

Gandalf, Frodo, Gimli and co are all seen in the spoof fashion advert. However, instead of their usual attire, they are dressed in Balenciaga-inspired outfits.

You can watch the minute-long video below:

This is not the first time Lord Of The Rings and Balenciaga collaborate

The pairing of Lord Of The Rings and Balenciaga might not seem a natural fit, but netizens have been shipping them for a while.

“Someone just said the Balenciaga show reminded them of orcs marching from lotr and I cannot unsee now,” a Twitter user commented after Balenciaga turned their Paris Fashion Week catwalk into a mud bath in October 2022.

“Balenciaga x LOTR makes sense though,” another added after seeing the AI-generated spoof. “Some of their designs really do belong more on Uruk-Hai.”

Harry Potter and Star Wars also got the Balenciaga treatment

Lord Of The Rings is not the only franchise to be roped into the spoof Balenciaga adverts. Harry Potter, Star Wars, and Game Of Thrones have also received the same treatment, with short-form AI-created videos made for each franchise.

Netizens have even joked about ‘AI Balenciaga’ becoming its own theatrical genre, as it generates a wider fanbase.

Check out some of the other fantasy fashion crossovers below:

In other news, WATCH: AI turns Lord Of The Rings into Balenciaga’s new fantasy model army

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