MEGASTAR Usher has been feeding his fans cherries during the European leg of his Past Present Future tour.
The singer, songwriter and dancer is married to record executive Jennifer Goicoechea. Here’s everything you need to know.
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Usher’s Past Present Future tour is hitting London for three shows in April 2025, before heading to Paris, Amsterdam and Berlin between April 15 and May 1.
Announcing the tour, Usher said: “Europe, you ready? After the epic experience at the Super Bowl and the huge demand for shows across North America, I’m happy to announce I’m coming your way as well – for shows in London, Paris, Amsterdam and Berlin.
“This tour is both a celebration of the past 30 years and a glimpse into the future. We are just getting started!”
On this tour, Usher has been incorporating a unique and playful element into his performances by feeding cherries to fans in the audience.
Referred to as the Cherry Challenge, this has become a viral sensation, with fans eagerly anticipating the moment when the singer might choose them to receive a cherry.
Usher has been feeding his fans cherries in various concerts, including his shows at the O2 Arena in London.
The Cherry Challenge also came up during his appearance on The Jennifer Hudson Show in February 2025.
But he turned it into a trivia game, with fans competing for the chance to be fed a cherry by the man himself.
Who is Usher’s wife, Jennifer Goicoechea?
Jennifer Goicoechea is a record executive who works as the senior vice president of A&R at Epic Records.
Epic Records represents a range of big artists, including Travis Scott and Meghan Trainor, and is owned by Sony Music Entertainment.
According to People, Jennifer was raised in Miami, Florida, by an Italian mother and a Puerto Rican father.
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She is now based in Atlanta, Georgia, and has also worked as the director of The Rhythm & Soul (Urban) Department at ASCAP, per her LinkedIn profile.
She attended Full Sail University from 2003 to 2004, where she studied recording arts.
Usher was joined by Jennifer at the BET awards where he won the prestigious Lifetime Achievement Award.
After accepting the award, the eight-time Grammy winner gave a 15-minute-long speech that was heavily censored.
The network has since apologized to the singer, claiming that an “audio malfunction” is what led to part of his speech being “inadvertently muted,” according to The Hollywood Reporter.
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But, in a TikTok video that was uploaded after the ceremony it appears certain moments of Usher’s speech were censored due to his use of profane language.
Who are Usher’s kids?
Usher has four children, including Usher V, Naviyd Ely, Sovereign Bo, and Sire Castrello.
He shares his two eldest sons — 15-year-old Usher “Cinco” V and 14-year-old Naviyd Ely — with his ex-wife, Tameka Foster, per People.
Jennifer is the mother of his two youngest kids, including daughter Sovereign Bo, two, and son Sire Castrello, one.
The couple welcomed Sovereign Bo on September 24, 2020.
On October 12, 2021, Usher and Jennifer announced that she had given birth to a son, who was born on September 29, 2021.
The now 44-year-old dad shared a sweet photo of the newborn all snuggled up in a blanket to his Instagram.
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He captioned the snap: “Hi my name is Sire Castrello Raymond … I am the newest addition to the Raymond crew.
“I was born Sept 29 2021 at 6:42pm weighting 7lbs 13oz. Hear me roar … A.K.A Ra Ra .👶🏽 ♎️Gang”
When welcoming his first daughter in 2020, Usher shared that his two sons were overjoyed by the fact that they were going to be the older brothers of a little sister.
The U Remind Me singer said: “[They’re] elated and excited. Babies always bring such joy to a family. Really excited for my young one — well, my bean’s arrival.”
When did Usher and Jennifer Goicoechea get married?
The couple got married in Las Vegas after Usher’s star-studded Super Bowl Halftime performance on February 11, 2024.
Before this, Usher and Jennifer have been linked together since October 2019, when they were spotted kissing backstage at the Hollywood Bowl.
In 2020, they were spotted attending A-list events together as a couple.
Usher was married to Tameka from 2007 to 2009, and though they didn’t have the smoothest divorce, it’s thought that the pair are on good terms now.
The singer then married Grace Miguel — who worked as his manager — from 2015 until 2018.
They split on good terms and without children, though Grace has her own children separately.
