Stephen “tWitch” Boss’ mother “almost called” her late son to compliment his new Gap campaign, which was released more than a month after he died by suicide.
“I almost called you to say son look at you in this ad! Then I remembered 💔,” Connie Boss Alexander captioned a snippet of the ad in her Instagram Stories on Tuesday.
“My heart…” Alexander, 59, added.
On Monday, Gap posthumously released a campaign honoring Boss, who posed for the company’s collaboration with Haitian-owned menswear label The Brooklyn Circus prior to his Dec. 13 death.
In the clip, the former “Ellen DeGeneres Show” DJ cheerfully showed off his dance moves as he rocked pieces from the new capsule.
Gap also announced that it will be making a donation to Vibrant Emotional Health in Boss’ honor.
Allison Holker, Boss’ wife, released a statement, saying how she was “so moved” by the vibrant images of her husband.
“When Stephen and I first saw his images from the campaign, it brought tears to our eyes. He was so moved by how they captured his true essence, and he was excited for the world to see them,” she said.
“We pay tribute to Stephen’s life by sharing these images in homage to the joy and light he brought to everyone around him.”
Boss died by suicide last month, just three days after he and Holker, 34, celebrated their ninth wedding anniversary. He was 40.
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After his untimely passing, Alexander said she was unable to express how she felt, but wanted to thank everyone for their kind messages.
“Family and friends, thank you for all the love, prayers and encouragement,” she wrote on her Instagram Stories last month.
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“Please know I see all the messages, texts, posts and the phone calls. I can’t use words right now. Please know I will reach out when I can.”
She concluded her message by asking her followers to keep her and her family “in prayer.”
Boss is survived by his wife, their three children: Weslie, 14, Maddox, 6, and Zaia, 3, as well as some of his other family members.
If you or someone you know is affected by any of the issues raised in this story, call or text the Suicide & Crisis Lifeline at 988.
