A-LISTERS, supermodels and the style elite were front and centre once more as the “Power F-row” returned to fashion shows around the world.
Actor Austin Butler and models Hailey Bieber and Kate Moss filled the best seats at Paris Fashion Week’s Saint Laurent show.
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And at the Fendi event in Milan, Kate, Naomi Campbell and Linda Evangelista were in row one with Naomi Watts and Demi Moore.
Dazzling in next season’s outfits, they got as much attention as the catwalk stunners.
We look at the hottest F-rows and rate each on its star power.
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BLACK AND RIGHT . . . Models Eva Apio and Jourdan Dunn and Love Island host Maya Jama look classy in black at the David Koma AW23 show during London Fashion Week.
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A LOVE-IN . . . Singers Courtney Love and Rita Ora have nothing to feel blue about at Fendi’s couture show in Paris.
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LOOKING ROSIE . . . The Little Mermaid star Halle Bailey hangs out with Kylie Jenner and Rosie Huntington-Whiteley at the Dolce & Gabbana fashion show during Milan Fashion Week.
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ALL SHOOK UP . . . Elvis actor Austin Butler sits with model Hailey Bieber F-row icon Kate Moss and K-pop star Rose in Paris at the Saint Laurent Womenswear Spring/Summer 2024 show.
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I-SPY . . . James Bond star Ben Whishaw joins Brit actresses Sophie Okonedo, Hayley Atwell and Yasmin Finney at the JW Anderson show during London Fashion Week.
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DIOR DARLINGS . . . Actresses Elizabeth Debicki, Rachel Zegler, Anya Taylor-Joy, Jenna Ortega, singer Rosalia and Jennifer Lawrence have the best seats in the house for the Christian Dior Ready To Wear Spring 2024 event in Paris.
‘Bagging a seat is brutal’
By Tracey Lea Sayer, Fashion Director
THE return of the “Power F-row” during this month’s fashion shows has been a joy to watch.
A-listers, supermodels and the fashion elite are back in force at the international collections.
The reach of social media is evident.
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Celebs are the ultimate influencers and so it is no secret that getting them to sit on the F-row of your show has a huge impact on the sales of the collection.
Who is on your front row matters.
A-list celebs bring status and a huge audience with their social media followers.
Getting the guest list for a designer show together is like a military operation.
Firstly, the celebs must all get on.
The seats are about 15in wide so it is a very intimate affair.
Squeezing your bum into a tiny space as big as a press release is never any fun.
Forget having any personal space.
If you ever make it to the F-row you may well end up almost sitting on Anna Wintour’s knee – she’ll likely not be amused.
Seeing the celebs getting put into a pecking order and shown to their seats is always telling on their current status.
It screams whether you are hot or not.
Even tennis ace Emma Raducanu was seated second row at Dior – and she won the US Open.
The whole process can be brutal and you quite often hear, “Do you know who I am?” being shouted at a PR.
Normally by a B-lister who everyone is struggling to recognise.
Secondly, the celeb needs to be a genuine fan.
We can all see past the influencers that promote everything.
Authenticity is a must.
And, thirdly, it takes an army, as they say.
The bi-annual fashion circus is a multi-billion pound industry.
Every celeb and supermodel you see on a front row has earned their place and the brand that invites them knows the power they hold on sales.
Even if it is just for a customer like me, who can only afford to buy a bottle of their designer perfume.
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