KYLIE Jenner has routinely advertised her Kylie Cosmetics brand with ads that barely feature the products they are promoting.
Kardashian fans have claimed the makeup adverts are only thinly veiled guises that allow the Khy founder to flaunt her eye-catching figure.
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While the accusations may seem ridiculous, recent posts to The Kardashians star’s cosmetics social media accounts seem to support the fan theories.
RED HOT
On Tuesday, Kylie, 26, promoted her Kylie Cosmetics line’s new lip liners with an Instagram post on her brand’s page.
The post was captioned: “creating perfect lip lines just got easier with our precision pout lip liners @kyliejenner wearing [the] shade ‘comes naturally’ launching with 9 other shades december 6.”
In the advertisement photo, Kylie wore a skin-tight red catsuit that clung to her body and showed off all of her head-turning curves.
The Hulu star looked slimmer than ever as she crouched down with her hands on her hips.
Kylie completed the look with a pair of sky-high stiletto heels and scraped her hair back into a bun.
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Though the photo was meant to promote her new lip liner, the makeup pencil could barely be spotted as it was held cigarette-like between the glamorously made-up reality TV star’s index and middle fingers.
In the post’s comment section, many of Kylie’s followers heaped on the praises, writing: “Omg my favorite” and “She looks so good I can’t,” while others weren’t so impressed with the makeup marketing.
One fed-up critic wrote: “not even promoting the product- so vain.”
FULLY NUDE
Last week, the makeup mogul shared a photo wearing a nude minidress to promote the newly released Kylie Cosmetics concealer on Instagram.
The post showed Kylie in a crouched position with a tube of her Power Plush Longwear Concealer barely making it into the bottom of the frame.
While sporting the on-theme minidress, the TV personality wore her hair pulled back out of her face and paired her form-fitting wardrobe with matching fishnet stockings and short-heeled pumps.
She stared directly into the camera while pulling her knee close to her body, obscuring her chest that would have been visible through the stretched-thin, see-through material of her outfit.
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Though the photo did little to promote the makeup product, the concealer was at least mentioned in the post’s caption.
“POWER PLUSH LONGWEAR CONCEALER is now available at @douglas_cosmetics stores across Europe! 40 shades of our lightweight, creamy formula that brightens, blurs, and smooths,” it read before also adding, “Say hello to your new favorite concealer.”
Back in September, Kylie used a different pose — but the nude-colored, see-through dress — to debut the “longwear concealer.”
In the snapshot, the 26-year-old showed off her busty build and slender figure in the form-fitting outfit.
She used one hand to keep the hem of the dress below her hips and the other to hold a tube of the brand new concealer.
PROPERLY MASKED
In November, Kylie advertised her brand’s eyeshadow and mascara with a post that emphasized her fit figure instead of the company’s products.
In the online photo, Kylie ditched the bra as she donned a jaw-dropping red top.
The Keeping Up With the Kardashians alum flaunted her busty figure as she placed her hands on her slim waist.
She paired the sleeveless crop top with a matching, skintight skirt.
The caption stated: “Forever a kylash girl.
“@kyliejenner wearing ‘on to the next’ matte liquid eyeshadow + kylash mascara avaialble on our site and at @ultabeauty @meccabeauty @shoppersbeauty @douglas_cosmetics @bootsuk and all kylie cosmetics retailers.”
If not distracted by Kylie’s curvaceous figure, a thin pink tube of Kylash Volume Mascara could be spotted sticking out of her skirt.
In an online thread, fans claimed the Kylash product resembled a tampon in her waistband.
One fan joked: “I was hoping it was a tampon.”
Another fan trolled: “Is that a tampon? Is that why Kylie’s sticking it in her pants?”
A third fan mentioned: “Thought that was a tampon.”
A fourth person mockingly chimed: ” I was like.. uhhh… she’s partnered with a tampon company? Lots of laughs.”
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LOST IN THE GLOSS
In August, the beauty mogul took to social media and encouraged fans to purchase her newest lip gloss shades.
In the sexy pics, Kylie pouted at the camera while wearing one of the lip shades that would soon be available for consumers.
The mother-of-two flaunted her hourglass figure by wearing an all-nude ensemble.
Kylie pushed her chest out while wearing a sequined crop top and high-waisted underwear.
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The TV star covered one eye with her wet hair while the other showed off a matching nude make-up look.
Kylie held a tube of lipgloss against her thigh — near the bottom of the frame — allowing fans a full view of her voluptuous figure.
The post was captioned: “forever a gloss drip girl.”
Another post, captioned: “more yummy Gloss Drips coming August 8th,” showed Kylie using the lipgloss tube as a popsicle stick as she licked a frozen fruit treat.
In this photo, Kylie wore a tight-fitting, dark brown dress as she posed seductively in front of the camera.
EYE DON’T THINK SO
Earlier this year, Kylie debuted her new Kylash Volume Mascara with an Instagram post that, again, hardly featured the product it was advertising.
The Instagram photo captured Kylie’s curvy silhouette against a white backdrop with a spotlight on Kylie’s mascaraed eyelashes.
The lack of concern for promoting the product seemed to reach a new high as the mascara brush appeared to have been photoshopped into Kylie’s hand after the photos were taken.
In the comment section, one fan wrote: “What is this promotion for what mascara?? It definitely doesn’t look like mascara promotion.”
Another commenter remarked: “The way the mascara is edited into her hand,” followed by a laughing face emoji.
“Hilarious! So phony just like her. How embarrassing to post this,” responded a third.
A fourth person corrected: “If you zoom in you can see that it’s between her fingers but ok.”
Fans also questioned whether or not Kylie donned eyelash extensions in the photos promoting the mascara.
Kylie advertised the mascara with a dramatically lit photo of her eye.
The lighting fell so her eyes were in the light and the top and bottom of her face were in the shadows.
Kylie’s lashes appeared extra-long, compared to times when she has claimed she’s “all-natural” in photos.
One fan asked Kylie: “Do you have lash extensions on in this picture?”
“I don’t!” the star replied.
However, fans were not convinced as one said in the thread: “Girl, don’t you lie like that.”
A second person remarked: “You sure?”
Yet a third shared: “I know extensions when I see them, Kylie.”
A fourth fan demanded: “Give me a video of you applying it to get your lashes to look like this without lash extensions.”
Kylie faced even more accusations of wearing lash extensions in her other mascara advertisements.
One fan questioned: “Okay, but can we see the mascara without lash extensions?”
A second demanded: “How about you advertise with your real lashes and not extensions?”
Another criticized: “Ok, this is getting ridiculous. How are you going to promote a product when you have lash extensions?”
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