KEN Bruce was axed early by Radio 2 after the BBC got “frustrated” at the station that poached him.
The broadcaster, 72, was due to leave his mid-morning weekday show after 31 years at the end of March.
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But last week he announced his final show before joining Greatest Hits Radio would be this Friday, after the BBC said they wanted him off air a month earlier.
A source said: “The BBC believe that every second he is on air is just free advertising for his new show on Greatest Hits Radio.
“They became frustrated by the rival station launching a marketing campaign for his show.
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“It leaves a sour taste.”
In his post on Friday, Ken wrote: “I had intended fulfilling my contract until the end of March but the BBC wants me to leave earlier.”
He starts work at Greatest Hits on April 3.
Radio 2 said: “His return this week after a month of broadcasting the Piano Room at Maida Vale provided a natural break.”
The Sun told last week how Vernon Kay, 48, would be taking over Ken’s popular show.
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