PERRIE Sian has landed a huge new fashion job as In The Style’s new creative director.
The 31-year-old has become a permanent member of the team two years on from her first collaboration with the brand.
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Perrie, who was previously working in a call centre, has become an internet sensation in recent years thanks to her amazing fashion tips online.
The star boasts an incredible 1.3 million followers on Instagram and 518.2K on TikTok – where she shows all her outfit inspiration for fans to enjoy.
In The Style love to collaborate with celebrities for their own lines, and Perrie has followed in the footsteps of the likes of Stacey Solomon, Charlotte Crosby and Billie Faiers by landing many of her own.
Her most recent Dubai collection was a huge success, generating over half a million pounds in sales.
18,000 units were also sold in the first 15 minutes of release.
Perrie’s new jobs will include the future growth of In The Style’s fITS range, taking part in brand campaigns and showing off her creative side.
Speaking about her exciting new role, Perrie said: “I am so proud to announce that I am the Creative Director of In The Style!
“It is a dream come true to be taking this next step in my career after two incredible years designing my fashion collections alongside the brilliant team at In The Style.
“It’s been a lifelong ambition to take on the challenge of driving forward my creative vision for a fashion brand and my passion and belief in the future of this business has grown immeasurably during my time working with the brand.
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“So, I am energised and excited to continue to work closely with Adam and the team to drive forward our huge plans for In The Style in the future.
“From a girl who started out working in a call centre with no traditional fashion experience, I hope this will inspire others out there
to know that anything is possible if you are willing to work hard for your dreams and follow what you are truly passionate about.”
In The Style was set up in 2013 by Adam Frisby.
The entrepreneur, who dropped out of school before doing his GCSEs, used £1,000 redundancy money to launch the clothing company.
Adam has worked with a number of celebrities over the years and it is a “core” part of the brand.
Adam previously told Fabulous: “When I started In The Style six years ago, I wanted the brand to be relatable.
“At that time, there was a bit of snobbery around reality TV, but I wanted to link it with fashion.
“Unlike a catwalk star or A-list celeb, they’re someone who actually shops on the high-street.
“The girls are really involved. There’s a lot of brands who will pay a celeb a fee to put their name to something, that’s the opposite of how we work.
“From day one they meet with the design team – the collections take about three months to pull together.
“We are probably the only brand that truly goes through the design process with those girls, which I think sets us apart.
“We’ve had situations in the past where celebs haven’t wanted to be so involved, so we haven’t done a collection with them – it’s so important to the brand.
“We’re trying to build longevity with them, we’ve worked with Billie and Charlotte for four or five years. It’s very organic and real, which is important to us.”
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