FILM studios have been hit with a clampdown on using AI to bring back actors from the dead.
Under a new law, they now need permission from the deceased star’s estate.
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The ruling, made by the California Senate, applies to those wishing to use an artificial likeness in films, TV shows, video games or other media.
The crackdown is expected to spread across the US — and potentially worldwide — once the state’s governor, Gavin Newsom, gives his approval.
At present, film studios do not need to confirm consent from estates to use AI to replicate the likeness of performers.
While permission is often sought, the new bill would make this a requirement.
The movie actors’ union, the Screen Actors Guild, said: “This is another win in our ongoing strategy of enhancing performer protections in a world of generative artificial intelligence.”
AI recently brought back British actor Ian Holm for a role as an android in Alien: Romulus.
After actor Paul Walker’s death in a car crash in 2013, Fast & Furious 7 producers used the tech to superimpose his face on to his brother Cody’s body.
Star Wars bosses used digital wizardry to use footage of Carrie Fisher to include her in Episode IX: The Rise of Skywalker. Her brother agreed to the move.
However, it is claimed DC exes did not seek approval from the late Superman star Christopher Reeve’s family to use his likeness in 2023’s The Flash.
Star Wars: Episode IX The Rise of Skywalker – Official trailer
