Royal family
A royal commentator is questioning how the Duchess of Sussex messed up her As Ever launch, calling her the “Duchess of Disappointment.”
Meghan Markle didn’t have the easiest time getting her lifestyle brand products off the ground. She first teased her line in 2024 and let fans know she would be selling several items under the name American Riviera Orchard. However, a trademark issue with that name complicated things and a year later, there was still no way to purchase her products.
Prince Harry’s wife eventually changed her brand name to As Ever and in April 2025, a handful of items were finally available for purchase online. The former Suits star‘s limited jams and spreads quickly sold out, but not all of her customers got what they paid for.
Here’s more on that and why a royal commentator has labeled Meghan the “Duchess of Disappointment.’
The glitch that kept customers from receiving the As Ever products they ordered
After going live with her As Ever product launch on April 2, it appeared that things couldn’t have gone any better for Meghan as her products sold out within an hour.
The duchess took to Instagram to thank everyone for their purchases and for making her launch such a success. But there was one major problem: some of her customers weren’t going to receive the limited-edition honey they had ordered.
Fans claimed that they instead received an email explaining: “The excitement created a volume of traffic on the site that even we couldn’t have anticipated (with everything selling out in an hour),” the message read per GB News. “The orders were happening so quickly that the backend of the site didn’t have a chance to keep up. The Limited-Edition Honey that you purchased was, unfortunately, already sold out.”
Some experts used the error as a chance to jump all over Meghan for such a mistake during her big product launch, and one commentator even dubbed her the “Duchess of Disappointment.”
To Di for Daily podcast host Kinsey Schofield said she almost didn’t believe the headlines about the huge As Ever product error.
“Seriously, can you believe that this is real?” Schofield asked during an appearance on Sky News Australia. “[Meghan] has all of the resources in the entire world and is having to send emails to all customers to apologize because the product that they purchased and paid for doesn’t exist. It doesn’t exist. Can you believe this? … What horrible planning.”
On her Kinsey Schofield Unfiltered series, the commentator discussed the As Ever “disaster” again, saying: “So her fans have been left disappointed after ordering her $28 jar of honey only to be told it’s not available.”
Scholfield then shared that the sales and distribution of Meghan’s products were outsourced to a company called Snow Commerce and in the small print of the As Ever website, it specifies that Snow Commerce is “soley” responsible for purchases. The Daily Mail previously reported that Snow Commerce has a “horrific reputation” and “lowest-possible rating” with the Better Business Bureau.
Schofield added that Meghan is the “Duchess of Disappointment” and what happened “looks crazy. It looks ridiculous. It’s insane to me that this could happen to a woman with so much attention on her. With all of the resources in the world that she could possibly need. And with so many L’s next to her name, so many fails, you would want to double, triple, a million times check everything that it was going to work and come to fruition … And yet here we are.”
