MAYA Jama looked stunning as she was spotted filming her debut Rimmel ad in the heart of London this week.
Eariler this year it was revealed that the star had signed a multi-million-pound deal to replace Kate Moss, who had been in the role for almost 20 years.
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Maya rocked a figure-hugging black sweetheart neck dress that showed off her long toned legs.
She added a burgundy fur jacket and a pair of black tights with black knee-high heeled boots.
The Love Island host accessorised with gold hoop earning and a short gold chain necklace.
She kept her brunette locks down and neatly tucked behind her ears and opted for a natural make-up look.
In June it was revealed that Maya is the new Rimmel London global ambassador.
She is said to have signed a multi-million-pound deal to replace supermodel Kate, who had been in the role for almost two decades.
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However, insiders warned that the new appointment of a younger woman as their new ambassador could spark an ageism row.
A source told The Sun at the time: “Rimmel is one of the biggest brands in beauty with a very British core, so pinpointing Maya to be their figurehead shows she’s very much the It Girl of the moment.
“They needed a big name to take over from Kate, who had already stepped back from the role.
“Rimmel believes Maya ticks that box — plus they hope she can also appeal to a younger and more diverse audience.
“A backlash is expected given Maya is nearly half Kate’s age, but the company are happy with their decision. It’s a dream come true for Maya.”
Maya, who is worth £2million, brought out her own skincare range in 2020.
She has also released fashion collections with PrettyLittleThing and JD Sports, plus modelled for brands such as Adidas and Maybelline.
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