Led Zeppelin members John Bonham (from left), Robert Plant, Jimmy Page, and John Paul Jones pose for a portrait in January 1969.

Led Zeppelin built their reputation partly because of their live shows that proved to singer Robert Plant the band might be something special. Self-promotion wasn’t a major focus. But that didn’t prevent Led Zeppelin from accepting the BBC’s offer to perform on its Top Gear radio show on March 3, 1969.

Led Zeppelin members John Bonham (from left), Robert Plant, Jimmy Page, and John Paul Jones pose for a portrait in January 1969.
(l-r) Led Zeppelin members John Bonham, Robert Plant, Jimmy Page, and John Paul Jones | Michael Ochs Archives/Getty Images

Led Zeppelin appeared on the BBC Radio program ‘Top Gear’ on March 3, 1969

Top Gear — the music show, not the car-focused TV reboot — was one of England’s premier radio shows. As such, it attracted the cream of the crop when it came to talent. The Beatles, Fleetwood Mac, the Moody Blues, Cream, Jimi Hendrix, and Pink Floyd were just a few of the bands who appeared on the show.