Kim Kardashian signs mega deal with ailing sportswear giant leading to surge in firm’s share price

KIM Kardashian is ready to wring the changes for Nike thanks to a new deal with the ailing sportswear giant.

The reality star triggered an upturn in the brand’s fortunes with news of a shapewear partnership.

Kim Kardashian at the SNL 50th Anniversary Special.

2

Kim Kardashian is ready to wring the changes for Nike thanks to a new deal with the ailing sportswear giantCredit: Getty
Kim Kardashian at the Academy Museum Gala in a white corset and long sleeve top.

2

Kim triggered an upturn in the brand’s fortunes with news of a shapewear partnershipCredit: Getty

Kim told her 358million Instagram followers: “Introducing NikeSKIMS. A new brand coming this spring for the body obsessed.

“Designed to sculpt and engineered to perform.”

It led to a three per cent rise in the share price of Nike, which has lost a nearly a third of its market value in the past decade.

Nike, whose slogan is Just Do It, is hoping to attract youthful, fashion-conscious females with its deal with Kim, who was snapped in a bikini in the Bahamas last week.

The 44-year-old launched Skims in 2019 and has dominated the shapewear market via viral marketing campaigns.

Kim and Kanye West reunited in the latest episode of The Kardashians.

The proud parents, who split in 2021 before their divorce was finalized in 2022, were seen backstage at North’s Hollywood Bowl gig during the latest episode of the Disney+ and Hulu series.

The former couple’s eldest child North West, 11, performed in the 30th anniversary concert of The Lion King at the Hollywood Bowl.

Kim and Kanye, 47, were both in the episode of the reality show as North prepared to head on stage.

Moment Kim Kardashian and Kanye West reunite at North’s gig after co-parenting comments
You May Also Like

Mario Cantone Has Requested ‘More Nudity’ in Season 3 of ‘And Just Like That…’ After His Instagram Inbox Blew Up

TV Mario Cantone learned about the power of social media after his…

Tammy Slaton’s Doctor Praises ‘1000-lb Sisters’ Star’s New ‘Confidence’ and ‘Freedom’ Following Massive Weight Loss

Give it up for Tammy Slaton!  The TLC star’s weight loss surgeon,…

Celebrity Big Brother 2025 UPDATES: Hosts left squirming after triple eviction blunders as 2025 finalists are revealed

Vote is closing very soon! Host Will has revealed you have just…

Expert Insists Elizabeth Hurley and Billy Ray Cyrus Are Already ‘Very Much in Love’ (And Here’s How You Can Tell)

Notable People Here’s why a body language expert is convinced Elizabeth Hurley…