H&M pulls Justin Bieber merch after he told fans not to buy the ‘trash’

H&M removed all of their Justin Bieber merchandise just two days after the singer blasted the Swedish retailer for using his name and likeness without his “approval.”

Although reps for the brand told E! News that they “followed proper approval procedures,” ultimately they decided to pull the collection “out of respect” for the “Stay” singer.

Bieber told his 270 million social media followers on Monday not to buy the “trash” clothing after the brand printed his photos onto graphic sweatshirts and tote bags. They also allegedly sold a phone case with lyrics from his song “Ghost.”

Justin Bieber H&M merch.
Justin Bieber told his 270 million followers not to buy the new H&M merch using his name, image and likeness.

Justin Bieber Instagram story.
Justin Bieber told his 270 million followers not to buy the new H&M merch using his name, image and likeness.


Advertisement

Justin Bieber Instagram story.
Justin Bieber told his 270 million followers not to buy the new H&M merch using his name, image and likeness.


Advertisement

“I didn’t aprove [sic] any of the merch collection that they put up at H&M .. all without my permission and approval,” Bieber wrote atop a blank orange screen on Instagram. “SMH I WOULDN’T BUY IT IF I WERE YOU.”

The Grammy winner continued, “The H&M MERCH THEY MADE OF ME IS TRASH AND I DIDN’T APPROVE IT DONT BUY IT.”

Bieber later doubled down on his claims in the comments section of a fan page that shared photos of all the H&M merchandise, writing, “When everyone finds out I didn’t approve any of this merch smh 🤦‍♂️.”

Justin Bieber in blue plaid.
Bieber called the “unapproved” clothing “trash.”
Getty Images for dcp

While the 28-year-old has yet to address the brand’s decision to take down the garbs, this isn’t the first time H&M took inspiration from some of his music.

Back in 2020, the company released a collection centered around the singer’s fifth studio album “Changes.”

In fact, one of the sweatshirts featured the cover art from the album while another had a cartoon version of the “Baby” crooner alongside the record’s title.

You May Also Like

Former TOTP presenter, 52, admits ‘I need to stop drinking’ after cancer battle and tells fans ‘I find it really hard’

A TOP Of The Pops presenter has admitted she “needs to stop…

Uber Eats spokeswoman Martha Stewart admits she’s never ordered food delivery

Martha Stewart admitted she doesn’t order food delivery — despite being an…

‘Marie Antoinette’ on PBS: Lamballe Reveals Yolande’s Secret to the Queen [Exclusive Clip]

A series of public missteps and private heartbreak have left the queen…

Jade Thirlwall reveals toll X Factor stardom took on her as she hits out at Simon Cowell and ITV show

LITTLE MIX may have been one of X Factor’s most successful acts,…