She looks ripe for the picking.
Hailey Bieber’s Rhode skincare line has a juicy new launch — and the model is committed to the bit.
Bieber, 26, stepped out in New York City on Monday to promote the strawberry glaze flavor of her popular Peptide Lip Treatment ($16), available to shop starting today.
She started her day at “Good Morning America,” wearing a red off-the-shoulder Vivienne Westwood midi dress with matching Maison Ernest patent leather mules ($535), a scarlet Ferragamo purse ($2,500) and plenty of jewelry, including a custom diamond-encrusted “B” pendant necklace.
Later in the day, she made her first quick change, keeping the same handbag and pairing it with a white Marc Jacobs minidress and crimson-colored Manolo Blahnik mules ($795) for another appearance.
Lastly, the star slipped into a red strapless minidress by Ermanno Scervino, accessorizing with her same Maison Ernest heels and Ferragamo bag — and adding cute strawberry-shaped earrings to really drive the point home.
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Hailey wore the final look to attend an event at Krispy Kreme — with which Rhode collaborated on the strawberry flavor — alongside influencers who were similarly dressed in fruity hues of pink, red and white.
Justin Bieber made a surprise appearance to support his wife at the event, though the “Baby” singer didn’t quite get the memo about the dress code; he showed up in gray sweats, a pink trucker hat and his bright yellow Drew House Crocs.
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Though he didn’t seem to put in much sartorial effort, Bieber is likely happy to be spending time with his wife, who just returned from a girls’ trip to Mexico with BFFs Kendall Jenner, Justine Skye and Lori Harvey.
Justin’s been busy as well; he recently made a surprise appearance as the love interest in SZA’s sexy “Snooze” music video, which sees him shirtless and smoking with the R&B singer.
Past Rhode launches have seen Hailey dressing up like a tube of lip balm and baring it all in a diamond bra.
