Justin Bieber has been stirring headlines lately amid swirling rumors of erratic behavior, marital strain with wife Hailey Bieber, and unverified allegations of substance use. Despite the drama, Justin announced his surprise seventh studio album, Swag, scheduled for release on July 11, 2025, under Def Jam. The announcement was teased via cryptic “Swag” billboards in Los Angeles, Reykjavik, and Times Square, a tracklist revealed on Instagram, and family portraits featuring Hailey and their 10-month-old son, Jack. And Hailey has a strong message for the Justin haters. Here’s what she posted.
Justin Bieber’s new album, ‘Swag,’ marks his first album since 2021
Justin Bieber is back at the center of the spotlight, this time not for controversy, but for music. Rumors of personal turmoil have swirled recently, fueled by speculation about marital setbacks and emotional strain. Amid the chatter, Justin has unveiled teasers for his seventh studio album, Swag, through cryptic billboards that popped up in Los Angeles, Reykjavík, and Times Square on July 10, 2025, according to The Hollywood Reporter.
The posters, blotched with the single word “Swag,” appeared alongside glimpses of a tracklist including songs like “All I Can Take,” “Walking Away,” “Dadz Love,” and “Forgiveness.” While neither Bieber nor Def Jam has yet confirmed an official release date, industry insiders suggest the album could drop as soon as this Friday, July 11.
From the looks of it, Swag is shaping up to be his most introspective and genre-blending project to date. With 20 tracks and high-profile features from Gunna, Sexyy Red, and Cash Cobain, Bieber seems poised to depart from his polished pop roots and embrace a darker, more vulnerable sound, influenced heavily by his new roles as husband and father. The album’s intimate visuals — featuring Hailey and baby Jack Blues in moody black-and-white portraits — underscore a deeply personal tone.
Hailey Bieber called out the ‘f***ing losers’ following Justin Bieber’s album announcement
In 2025, speculation about tension in Hailey and Justin Bieber’s marriage intensified. Insiders reported that Hailey is frustrated by Justin’s erratic behavior and perceived lack of motivation, especially as she balances life as Rhode’s powerhouse founder and mother to their son, Jack Blues. She’s allegedly grown weary of his public outbursts and social media dramas. Reports even suggest they’ve been spending time apart recently, struggling to find common ground amid financial worries.
Hailey just proved all of the speculation wrong by commenting on Justin’s new album, Swag. On July 10, 2025, she posted pictures to her Instagram Stories showing the billboards promoting the album. She then added a picture of her and Justin posing. She’s looking at the camera while Justin’s looking down and facing toward her.
“Is it finally clocking to you f***ing losers?” Hailey captioned another one of her Stories, which included a picture of a Swag billboard with song names.
Fans aren’t impressed by Hailey Bieber’s post
Hailey Bieber likely hoped that Justin Bieber’s album announcement would shut up the haters. Unfortunately, it didn’t play out the way she thought it would. Several fans on Reddit still think that Hailey is protecting her husband and marriage online despite Justin’s public humiliation of her in the recent past.
“Interesting choice of words from someone whose husband publicly humiliates her like it’s an Olympic sport,” one fan wrote.
“Does she think being married to Justin Bieber is a flex?” another fan asked. “He treats you like s***, sweetie, I wouldn’t wish that relationship upon my worst enemy.”
“Girl, read the room,” yet another fan commented. “We aren’t your enemy; it is your own husband that humiliates you.”
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