Donald Trump’s return to Twitter/X is a smart move, although it has already cost him some of that sweet cash that his investment in Truth Social has brought to him through its stock value.
For a while, Trump’s team has been crossposting Trump’s “Truths” on Twitter, and most of the content has found its way onto Twitter. But there is nothing quite so powerful as a genuine Trump tweet, and Baby he’s BACK! And with 88 million followers he will be reaching a big audience of very interested voters.
One of the notable expansions of his presence on Twitter is the smart use of video commercials that may never make it on TV, and I have to say that they strike me as quite good.
Of course, in this I am biased.
His pinned tweet is this video, and you can immediately see that the testosterone-fueled Trump campaign is sticking to its roots. Just as Kamala the Coconut is all in on the estrogen, Trump is leaning into masculinty.
— Donald J. Trump (@realDonaldTrump) August 12, 2024
Crazy Cat Ladies will not be lured into the MAGA movement with an appeal like this, but people looking for strength definitely will resonate with the message.
Join today! pic.twitter.com/2UHVJEFasu
— Donald J. Trump (@realDonaldTrump) August 12, 2024
Leaning into that theme this Trump commercial focuses on his nature as a fighter standing up for the little guy and gal. There’s no messing around with any particular policy, and why should there be? We all know Trump’s policies. What Trump is hammering is his ability to take a shot, literally, and stand back up unbowed.
— Donald J. Trump (@realDonaldTrump) August 12, 2024
To the extent that these commercials are about redefining Trump, the issue they are addressing is his biggest weakness in some people’s eyes: his character. The left always goes after him at this vulnerable point, and Trump’s campaign is reminding people that Trump never gives up and never gives in, and that is a really smart move.
Trump’s greatest weakness is being seen as a narcissist; these commercials remind you that he identifies with the struggles of Americans and will stand up to the bullies harming us.
“TRUMP WAS RIGHT ABOUT EVERYTHING!” pic.twitter.com/0mMyATtbkJ
— Donald J. Trump (@realDonaldTrump) August 12, 2024
Trump’s ads will also appeal to Boomers and Gen X voters, reminding us of Trump’s salad days in the 80s and 90s when he burst out onto the scene and was America’s darling. Every celebrity wanted to be around him, and even his harshest critics today were unabashed fans back then.
MEET SAN FRANCISCO RADICAL KAMALA HARRIS! pic.twitter.com/lv4nGjNzae
— Donald J. Trump (@realDonaldTrump) August 12, 2024
Trump isn’t leaving Kamala Harris out of the equation either, and he will have to hit her hard and hit her often because the transnational elite is determined to destroy him.
Even the European Union is–officially–working to silence Trump. They have threatened Twitter/X for platforming Trump, suggesting that allowing him to speak harms Europe.
No, I am not kidding.
This is an unprecedented attempt to stretch a law intended to apply in Europe to political activities in the US. It also patronizes European citizens, suggesting they are incapable of listening to a conversation and drawing their own conclusions. https://t.co/RmxL4VFuvV
— Linda Yaccarino (@lindayaX) August 12, 2024
Election interference, anyone? For all the talk about foreign governments meddling in our elections, it is our supposed “allies” doing it on behalf of the Biden regime.
F**k these guys.
Sorry for that, readers, but F-them! That includes the Biden regime, too.
Which brings me to my favorite ad, which will drive the Never Trumpers nuts. In fact, I have seen a number of their heads explode over it.
— Donald J. Trump (@realDonaldTrump) August 12, 2024
Hard not to love that, because it is exactly what we need.
