Sophia Hutchins labels herself as a “serial entrepreneur” in her Instagram bio, and one of her ideas included launching a sunscreen brand. In 2019, Hutchins spoke with Forbes about how she was gearing up to launch her brand, Lumasol. She explained, “It’s SPF millennialized. We are a health and tech company and [sun protection] is an extraordinarily unaddressed health issue that we’re trying to attack.” Hutchins’ excitement, however, would have to hold off until May 2020, when she officially launched the company.
Announcing the launch on her Instagram, Hutchins posed poolside alongside boxes of her Lumasol products. She wrote in the caption, “Order your @mylumasol starting today!!! Thank you all for your amazing support so far!!!” For the next year, Hutchins poured her heart and soul into the brand, but in 2021, the company announced it would be put on pause.
Sharing a post on the Lumasol Instagram, they wrote, “Dear lumaloves, Today, on September 16th at 11:59 PM we will be shutting down the mylumasol.com site so that we can come back in 2022 with the best products and formulas that lumasol has ever had. Our brand will be stronger than ever!” While the plan was to come back in 2022, they have not updated their social media or website, so it seems the company is no longer operational.
