MORE and more celebs have kept it real when it comes to heavy makeup options.
Stars have toned themselves down from crazy makeup colors or shades, opting instead for a more natural look.
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And sometimes, they ditch the makeup altogether.
Kylie Jenner recently showed off her natural face when she posted a photo to advertise her new product for her makeup brand.
In the photo, Kylie was wearing a white long-sleeve shirt while she showed off her glam.
She pouted at the camera in the snap.
It looked like she was wearing minimal eye makeup that included only eyeshadow and some mascara.
The Hulu personality was trying out a new lip color combination made of her “cinnamon” precision pout lip liner and “Kylie tinted butter balm,” according to the caption.
Other big-name stars have followed her lead.
CARDI B
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Fans were stunned when Cardi B showed off a major change to her appearance in Kim Kardashian’s new Skims ad.
The video showed Cardi, 31, decked out in the shapewear brand’s clothing as she lay seductively on her side.
The Bodak Yellow rapper flipped her long, red hair to the side, showing off her tan-colored, skintight top and matching form-fitting shorts, as she recited: “Everybody’s wearing Skims. Are you?”
Cardi has previously clapped back at fans who trolled her after she shared pictures of her skin while wearing no makeup at all.
“I just wanted to let y’all know that I feel comfortable in my skin,” Cardi shared in a video she took 20 minutes after waking up, with no make-up and unbrushed hair.
“I never been afraid to show my real self. When YOU ON TOP the miserable and the ugly love to screenshot pictures while you in motion then criticize your face,” she captioned the video.
EMILY RATAJKOWSKI
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Model Emily Ratajkowski sent fans sky high when she showed her all-natural look during a first-class flight in September.
In the photos, Emily, 32, was shown sporting a tight-fitting, white crop top as she relaxed in the private seating of her commercial flight.
The shirt’s shortened hem flaunted the Gone Girl actress’ flat stomach while the low-cut neckline showed off an ample amount of cleavage.
Emily’s plump lips were on full display in the close-up selfies as was her tousled brunette hair.
KIM KARDASHIAN
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Kim showed off her real skin in a massive self-portrait that was posted in her Skkn pop-up shop last November.
Among the items displayed at the temporary shop was a giant photo of a natural Kim hanging on the wall.
The floor-to-ceiling pic featured Kim, 42, and her long blond hair.
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The reality star’s eyes appeared glazed and her lips were full.
A single streak of white cream rested on her upper cheek.
KRIS JENNER
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Even Kris Jenner shocked fans by sharing some unedited snaps.
Kris marked the end of Paris Fashion Week in September by showing off her real skin texture with wrinkles and dark circles in unedited photos.
The momager was captured in her proper form while attending Victoria Beckham’s show at Paris Fashion Week.
She was snapped at the high-end event wearing a black dress, a black leather and fur-trimmed trench coat, and exquisite diamond jewelry with gemstones.
The TV star was photographed mid-conversation with actress Eva Longoria, 48, allowing fans to see her real skin texture without filters or edits.
Kris’ wrinkles and dark circles were displayed in the candid picture, a far cry from her perfect appearance on social media.
The Hulu star also posed for a straight-forward shot, showing off her natural looks as a 67-year-old woman.
EVA LONGORIA
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Speaking of Eva, the Desperate Housewife stunned her own fans earlier in October, showing off her youthful glow in a makeup-free video.
The I Feel Pretty star appeared fresh-faced in the snapshots and opted for a pair of round, reading glasses for flight.
48, took to her Instagram feed to share a day-in-my-life video walking fans through her busy schedule.
The clip kicked off with the fresh-faced star wiping sleep from her eyes in striped pajamas.
In another shot, she was waiting for coffee, hitting the gym, and squeezing in an outdoor workout.
Toward the end of the clip, Eva got all glammed up to head out to an event.
MARTHA STEWART
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Ex-con Martha Stewart showed off her ageless appearance while posing on the red carpet in New York City on October 18.
In the photos, Martha, 82, smiled for the cameras at the FGI Night of Stars 39th Annual Gala.
The star-studded event hosted plenty of other celebrity faces, such as Ana Navarro and Marc Anthony.
Martha wore an all-white look to the event, with subtle shimmering threads woven through.
The writer, who has published numerous books about cooking and her own life, had her blond hair down in a layered bob, along with glowing, natural makeup.
For jewelry, Martha kept things simple, forgoing a necklace in favor of statement crystal and pearl earrings.
Martha wore a tight strapless top, showing off her cleavage above its low neckline.
She paired the top with matching wide-leg pants and a long, fitted blazer that had a flower on one shoulder.
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