Chris Hemsworth's fitness and wellness app cuts Australian jobs

”As a result of a few voluntary resignations in Centr’s Melbourne office, the company has made the strategic decision to rethink some functions to foster greater efficiencies and collaboration as Centr expands its platform connecting digital coaching with transformational in-home fitness equipment,” the spokesperson said.

“High-quality, stand out content has been the hallmark of Centr, and our efforts in Melbourne have been the heart of our content production.

“Our Melbourne office will continue to be the global hub for all content and customer service, and will also be home to all sales and marketing for Australia, New Zealand and Asia.”

Centr was launched by Marvel star Hemsworth in early 2019, and, as of March last year, had gone on to amass more than 200,000 subscribers.

That was when it was sold to HighPost Capital, a private equity firm co-founded by Jeff Bezos’s younger brother, Mark.

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At the time, it was valued at $290 million.

The Centr spokesperson said the company was grateful to the laid-off employees who had helped build the app.

“We are immensely grateful for the valuable contributions of those who were impacted and have helped build Centr, a health and wellness ecosystem that has been loved by athletes around the world,” they said.

“We thank them for everything they have brought to both the company and to our consumers.”