Reformation launches first bag collection with campaign starring Camila Morrone

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Earth Day may be over, but stars love sporting Reformation’s sustainability-focused styles year-round.

The brand’s denim designs and signature summer-ready dresses are a smash hit among the A-list set, having racked up famous fans like Taylor Swift, Jennifer Lopez and Blake Lively over the years.

And on Monday, Reformation expanded its offerings further, announcing its first-ever handbag collection with a campaign starring Camila Morrone.

The new line includes a total of 19 purses — “for keeping your s–t together,” as the brand playfully put it in a press release — that range in price from $248 to $698.

Designs include the crescent-shaped Rosetta Shoulder Bag ($398), which is also available in a mini version ($248); both come in a trio of color options.

Camila Morrone carrying a pastel purse — Camila Morrone models Reformation’s first-ever handbag collection in a new campaign.

Mini Rosetta Shoulder Bag ($248)

Camila Morrone holding a silver shiny bag — The purses are available in a range of neutral and pastel hues, plus a mirrored metallic option.

Chiara Convertible Bag ($398)

And if you’re after something with a little more shine, the brand’s got you covered with the mirrored silver version of the Chiara Convertible Bag ($398).

Also available in a range of sizes and a selection of neutral hues, the versatile design does double duty as a shoulder bag or a wristlet, depending on how you adjust the straps and magnetic closure.

Classic tote options also abound; the brand’s new Vittoria Tote ($398), a slouchy style designed to fit everyday essentials, is available in both small and oversized iterations.

Camila Morrone in a white dress, carrying a black handbag — The Chiara tote transforms into a wristlet.

Camila Morrone modeling a tote from Reformation's first-ever handbag collection in a new campaign. — The line includes four designs in multiple sizes and colors.

Oversized Vittoria Tote ($698)

It’s far from Morrone’s first time striking a pose in Reformation, as she previously served as an e-commerce model for the brand in 2017 — long before providing fashion inspiration of a different kind on-screen in Prime Video’s series “Daisy Jones & The Six.”

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She’s hardly the only star donning Reformation duds as of late, as Sarah Jessica Parker recently shared Instagram snaps wearing the floral Chaylyn Dress ($278), shortly after Hailey Bieber posed for her own post in the Larenta Maxi Dress ($178).

Perhaps both stars can now complete their Reformation looks with one of the brand’s bags.