Jessa Seewald recently gave birth to her sixth child. Jessa, who seems to welcome a new baby every two years, supplements her family’s income with social media and YouTube, often using her pregnancies as content. While we don’t begrudge anyone making money, Jessa seems to be taking the monetization of her labors and deliveries just a little too far this time around. The mother of six has released two parts of her most recent birth story, and she still hasn’t shared the baby’s name or gender. She’s clearly withholding the interesting details for the purpose of continued engagement, but Duggar family followers are not amused. Let’s look at just how much she’s making by monetizing her birth story. Is it worth annoying her followers?
When Jessa welcomed her fifth baby, she gained new subscribers and hit a high in viewership
Jessa Seawald is no stranger to YouTube at this point. While she joined the platform in 2013, she didn’t do much with it until the family’s reality TV show, Counting On, was canceled amid Josh Duggar’s child pornography scandal in 2021. Since leaving TLC behind, Jessa Seawald has dabbled in the world of influencing. Her YouTube platform has a good following and generates a decent profit for her, especially considering the number of viewers who tune in to hear her birth story.
Duggar family followers are awaiting the announcement of baby #6’s gender and name. While the hype is irritating to some, it’s really no big surprise. She hyped up the reveal of baby #5’s name and gender, too. The two-part birth story garnered over 1 million views and earned the Seawald family a decent paycheck. She didn’t share the tot’s name (George Seewald) until the very end of part 2. Is it really shocking that she’s stretching the big reveal for this baby across three or more videos?
Her current birth story is collecting views right now
George’s birth isn’t the only birth story that is bringing in views. The still-unnamed baby’s birth story is also causing a spike in Jessa’s metrics. In the five days since uploading the first birth video, Jessa’s videos have been viewed over 800,000 times. She was averaging fewer than 50,000 views in the five days preceding the first upload.
In addition to plenty of views, she’s gained subscribers, too. Since uploading the first part of Baby #6’s birth story, Jessa has gained 5,000 subscribers. Her subscriber count had remained mostly flat in the two weeks before the upload, according to Social Blade.
How much does Jessa Seewald make from YouTube?
Jessa Seewald’s YouTube channel has certainly seen a spike in views and subscribers every time she uploads her birth story videos, but how do those views translate into cold, hard cash? Not all creators are equal on YouTube, and some categories earn more per view than others. While it’s impossible to offer an exact number, we can estimate the amount Jessa Seewald has earned from her birth story content on YouTube.
According to Hootsuite, the average YouTuber can expect to earn between $5 and $15 for every 1,000 ad views. Now, some content genres earn more than others, with Lifestyle content creators like Jessa earning towards the lower end of the range. According to the same study, YouTube videos have an average ad viewing rate somewhere between 50% and 70%.
If we assume Jessa earns $5 per 1,000 ad views and has a view rate of around 50% she has earned over $2,000 so far for the two-part birth story. The video revealing the baby’s name and gender is likely to garner more attention, which will generate a larger payout. Jessa uploaded a two-part birth story when George was born. The uploads garnered 1.3 million views. Her fourth child’s birth story went viral, gaining over 4.5 million views since its upload. She likely earned around $3300 for George’s birth story and over $11,000 for revealing Fern Seewald’s name and gender on YouTube. That’s assuming the lowest payout rate, though.
Jessa doesn’t just upload her birth stories. Over the last several months, she’s added other pregnancy-related content, which has done fairly well. Interest in the Duggar family remains strong, especially when it comes to the older sister and their growing family. It makes sense that Jessa would want to capitalize on that.
