Attention parents: our moment has arrived.
Let’s be real — Amazon Prime Day is basically the Super Bowl for anyone raising tiny humans. As a mom of a two-year-old, I don’t just shop Prime Day— I strategize. After all, now’s the time to bag the best baby deals of the year.
My eyes are laser-focused on the staples: diapers and wipes (let’s face it, there’s never enough of those), travel toys and learning tech (AKA sanity-savers for summer travel), and of course, some stylish warm-weather outfits and snacks for a little girl with an endless appetite.
Prime Day 2025 runs from July 8 through 11 this year, providing Amazon members with just enough time to knock everything off the never-ending lists. And, I’m not complaining. As a shopping writer by trade, I’m no stranger to snagging a great deal, and the ones I’ve seen thus far are ones you won’t want to miss.
From luxe strollers that glide like a dream to nursery decor that looks straight off a page from Architectural Digest, even the big-ticket items are getting major markdowns. So if you’ve been waiting for the right time to upgrade, restock, or simply spoil your little one, this is it.
Behold, all the best Amazon Prime Day deals on baby stuff!
Shop this article by category:
Diapers, Wipes & Baby essentials | Strollers and car seats | Nursery | Toys | Clothing | Toddler deals | Playpens
Best Amazon Baby Deals
Essentials
Frida Baby Ultimate Baby Kit
Whether you’re prepping for a baby shower or getting ready to welcome your own little one, this must-have baby kit from Frida is a game-changer. It includes 10 essential items like the SnipperClipper set, a gas passer (yep, that’s really a thing!), a teething ring, a comb, and more. Snag it now and enjoy big savings!
Product Spotlight
Meet the Momcozy M9, the first wearable smart pump integrated with expert-designed rhythms. This 3rd-generation model boasts an upgraded pumping efficiency with reduced noise, 15 suction levels, and personalized modes controlled right from the Momcozy App. Seamlessly switch settings and record your pumping sessions to track breastmilk yield and history. The entire contraption only features four parts, which makes washing a breeze. Shop the M9 now and more Momcozy products for up to 60% off during Prime Day!
SHEWIND Stroller Fan
Summer’s blazing, but you can keep your baby cool and comfortable wherever you go with a handy stroller fan. Just clip the adjustable tripod onto the stroller, angle the fan toward your little one, and enjoy a refreshing breeze that helps beat the heat. Say goodbye to meltdowns!
Whip, blend, and puree baby food like a kitchen pro with this handy little helper. The Immersion Hand Blender makes dips, smoothies, and soups a breeze, with no bulky equipment needed. It’s lightweight, powerful, and easy to clean. Take it from me: one less mess to clean up counts!
WeeSprout Baby Led Weaning Bundle
Porcelain plates aren’t the best choice for adults, let alone babies! That’s why we love this mealtime bundle from WeeSprout. Made from BPA-free, non-toxic silicone, it’s safe, durable, and perfectly sized for little hands. The set includes a bib, four spoons in various sizes, two cups, and a divided plate—all dishwasher-safe for easy cleanup.
Amazon Elements Baby Wipes 9-Pack (Unscented)
You can never have too many of these around the house. With this economy-size pack, you won’t be running out of wipes anytime soon. They’re infused with soothing aloe and vitamin E, and since they’re unscented, they’re gentle on sensitive skin. Trust us—you’ll want to keep a pack in every room, so now’s the time to stock up!
Frida Baby 4-in-1 Grow-with-Me Baby Bathtub
Splish splash, it’s bath time! The Frida Baby 4-in-1 Grow-with-Me Bathtub is a favorite among thousands of Amazon shoppers—and for good reason. It’s designed to keep your baby safe and comfy, and it easily adjusts as they grow into toddlerhood. With stay-put hooks and quick-drain plugs, cleanup is a breeze, too!
WaterWipes Plastic-Free Original-baby Wipes
When it comes to cleaning your little one, safe ingredients are a top priority. WaterWipes are made with just two ingredients: 99.9% purified water and a drop of fruit extract. They’re plant-based, plastic-free, and hypoallergenic, making them a gentle, eco-friendly choice that’s perfect for newborns.
Owlet Dream Sock
The Owlet Dream Sock is a game-changer for worried new parents who find it hard to get a full night’s rest. I know this firsthand; this smart ankle monitor continuously tracks your baby’s sleep patterns and vital signs, sending instant alerts if anything goes beyond the safe limits, giving you peace of mind while your baby sleeps safely.
NUK Silicone Baby Suction Plates
Never underestimate the magic of a good suction plate. These feeding sets can be a game-changer for keeping your kitchen floors cleaner, especially if your baby has a habit of tossing more food than they eat. Made from silicone and designed with four divided sections, they help keep meals organized and portions just right for your little one.
Sun Bum Baby Bum SPF 50 Sunscreen Lotion
Keep your little one safe in the sun with a sunscreen made just for them. As temperatures rise, Sun Bum’s Baby Bum Mineral Sunscreen is a warm-weather essential. It’s packed with SPF 50 protection and made without harsh fragrances or dyes—perfect for sensitive baby skin. The lightweight formula goes on smoothly and absorbs fast, so there’s no greasy feel or sticky mess left behind.
Pampers Swaddlers Diapers
Looking for a reliable diaper brand? Pampers are a top choice. After testing them ourselves, we can vouch for their excellent absorbency and stretchy, comfortable fit. Loved by millions of parents, Pampers are a smart pick—especially now, when stocking up makes perfect sense because you’ll be going through diapers quickly!
Diaper rash cream is a must-have, and this three-pack will keep you well-prepared. Thousands of parents trust Boudreaux’s Butt Paste — and if their little ones could speak, they’d probably agree! It’s on sale now, so grab yours while you can save big.
Hatch Restore 2 Sunrise Alarm Clock, Sound Machine
I don’t know who loves this device more—me or my daughter. The Hatch combines a night light with a sound machine to create the perfect sleep environment. Its variety of soothing sounds helps calm your baby, ease them into sleep, or gently wake them in the morning. Plus, it connects to an app that lets parents customize the light and sound settings to create consistent sleep routines. Although it’s a bit of an investment, many parents say it’s the best sound machine on the market.
Evolur Zoodle 2 in 1 Baby High Chair
The award-winning Evolur Zoodle High Chair that grows alongside your child is another great Prime Day buy. It comes with an adjustable feeding tray and two footrests for added comfort. Use it as a high chair at the table, then easily convert it into a toddler chair as your little one gets bigger. Plus, it includes must-have features like a five-point safety harness, padded shoulder straps, and a removable seat cover for hassle-free cleaning.
GoodBaby’s No-touch Thermometer is designed for people of all ages, with an easy grip, large backlit display, and three color modes to indicate low, regular, and high readings. There is even a built-in fever alarm, making it easier than ever to know when it’s time to head to the Doctor.
Aveeno Baby Gentle Bath Wash & Shampoo
Prime Day is the ideal moment to refill your supply of essentials, especially baby shampoo. Aveeno’s well-loved formula is crafted for delicate skin, contains no parabens, and is made specifically for babies. Plus, it serves as both a shampoo and body wash, so you get more bang for your buck.
The Honest Company Clean Conscious Unscented Wipes
For all your cleaning needs, from diaper changes to wiping down kitchen surfaces or freshening up after a workout, Honest Company offers a line of fully unscented, eco-friendly, compostable wipes. These wipes are dermatologist-tested and carry the National Eczema Seal of Acceptance, making them a safe choice for sensitive skin prone to irritation and rashes.
Burt’s Bees Baby Swaddles
In those first weeks, you’ll go through plenty of swaddles, and this set from Burt’s Bees might become your favorite, just like it did for my daughter. Made from 100% organic cotton, it’s a cut above the rest. It helps regulate your newborn’s temperature on both warm and cool nights and feels incredibly soft and gentle on their delicate skin.
Nuby Mighty Blender with Cookbook
Introducing solids is a bit of an adventure, and luckily, the Nuby Mighty Blender includes its own Cookbook to guide you through it. This 22-piece set has everything you need and then some: multiple blades for perfecting different textures, a microwave-safe steaming basket, stay-fresh lids, food storage containers, freezer trays, feeding spoons, and so much more.
At first glance, it looks like a regular backpack, but it offers so much more. Boasting over 30,000 reviews on Amazon and priced under $50, this diaper backpack was an easy pick for our list. With almost a dozen colors available, a changing pad included, 16 pockets (including insulated ones for bottles), a laptop compartment, and plenty of extra features, it’s a smart and practical choice for parents on the go.
Boppy Nursing Pillow Original Support
Whatever feeding method you prefer, the Booby Nursing Pillow is a helpful companion. Its ergonomic design supports breastfeeding, bottle feeding, propping, and tummy time, making these moments more comfortable for both you and your baby.
Dr. Brown’s Insta-Feed Baby Bottle Warmer and Sterilizer
If you don’t already own a dual bottle warmer and sterilizer, now’s the time to get one. This handy device quickly heats bottles to the perfect temperature using steam, and its sterilizer wipes out 99.9% of germs on bottles, nipples, pacifiers, and other baby essentials—no need for messy boiling or extra cleanup.
Video Baby Monitor with Camera and Audio
Think of a video monitor, but designed specifically for babies. The HelloBaby monitor offers everything new parents need: infrared night vision, two-way talk, room temperature tracking, and soothing lullabies. With 33% off, it’s an unbeatable deal.
Best Amazon Prime Day Baby Deals on Strollers and Car Seats
Graco Extend2Fit Convertible Baby Car Seat
Our Best Amazon Prime Day baby deals roundup features a full section dedicated to car seats, and this one stands out as a favorite. After all, a car seat is an absolute essential! With over 72,000 reviews, the Graco Extend2Fit Convertible is a top pick for parents. It offers four adjustable positions, can be used as a carrier, and even includes convenient holders for your baby’s sippy cups and snacks.
The Elite 2S Wagon Stroller is a VIP ride for your littles! With space for two, it’s perfect for sibling adventures or playdate strolls. The all-terrain wheels make every ride a breeze, from park paths to neighborhood walks. Bonus: it folds up easily, so you’re always ready to roll at all times.
When you’re parenting, simplicity and practicality are key. This stroller is a perfect example. It easily converts to fit an infant car seat or bassinet, features smooth 360-degree swivel wheels for effortless maneuvering, and includes a front canopy to shield your little one’s face from the sun.
Graco SlimFit 3-in-1 Convertible Car Seat
The Graco SlimFit offers the same smart design features as the Extend2Fit but in a more compact size. Being 10% narrower, it’s perfect for parents who want to maximize space in the backseat. Users praise its ability to provide plenty of room for kids to recline comfortably while fitting well in smaller vehicles.
Evenflo Shyft DualRide Infant Car Seat and Stroller Combo
If you’re living in the city, this stroller and car seat combo is a total game-changer. I heard this before moving to New York City, and now I get it. The Evenflo easily transforms from an infant car seat to a stroller with just one step, so you don’t have to buy two separate pieces—and it makes commuting so much easier. Any parent who’s constantly getting in and out of Ubers will understand exactly what I mean.
Safety 1st Grow and Go All-in-One Convertible Car Seat
The Safety 1st Grow and Go is a favorite among parents, and for good reason. It might be the last car seat you ever have to purchase. Designed to accommodate children from newborns (over five pounds) all the way up to nearly 100 pounds, this versatile convertible seat grows with your child. Its one-step adjustable headrest and harness make it simple to customize the fit without the hassle of re-threading or reinstalling.
Evenflo Pivot Xplore Dreamz All-Terrain Stroller Wagon
No summer is complete without a stroller wagon, and this all-in-one four-wheeler fits the bill perfectly. It comes with a cozy bassinet insert suitable for kids aged six months up to 33 pounds. A breathable mesh guard and a wide UPF 50+ canopy provide excellent sun protection, while the detachable storage basket cleverly converts into a convenient drink holder for parents.
Baby Jogger City Sights Stroller
If you’re searching for a lightweight stroller that can handle all kinds of surfaces, this is a winner. The Baby Jogger City Sights weighs only 25 pounds and is currently 40% off. Its reversible seat lets your little one enjoy the view facing either way, while the four-wheel modular design makes it perfect for navigating sidewalks, rougher paths, and grassy areas with ease.
Best Amazon Prime Day Baby Deals on Nursery Furniture
COMOMY Vegan Leather Baby Play Mats for Floor
Soft, stylish, and spill-friendly, this play mat is a mom’s dream come true! The COMOMY Vegan Leather Baby Play Mat adds a modern touch to your space while giving baby a cozy spot to roll, crawl, and play. Plus, it looks so good, you won’t want to roll it up!
Babyletto Lolly 3-in-1 Convertible Crib
Babyletto is a trusted brand in baby furniture, and the Lolly Convertible Crib is usually priced well over $500, so this deal is a great opportunity. With its sleek, low-profile design and four mattress height options, it’s easy to adjust for your baby’s comfort and safety. Crafted from modern New Zealand pine wood with eye-catching contrasting accents, this crib adds a stylish and sophisticated touch to any nursery.
Storkcraft Timeless Reclining Glider
Storkcraft’s popular 360-degree swivel chairs feature plush, upholstered fabric that offers the perfect balance of comfort and support for those late-night feedings. Designed with long hours in mind, these chairs also include a built-in USB charging port and a raised back pillow to provide extra support and convenience.
Delta Children Emery 4-in-1 Convertible Baby Crib
With four versatile configurations, the Delta Children Emery 4-in-1 Convertible Crib is a fantastic option for families watching their little ones grow. Crafted from smooth New Zealand wood and available in three neutral tones, it provides a safe and elegant space for your child to relax. Many reviewers praise its durable hardware and feel it delivers excellent value for the price.
Munchkin PAIL Diaper Pail
Don’t worry about smelling dirty diapers again. The Munchkin PAIL is a new parent’s best friend. The patented self-sealing system keeps odors contained whether the lid is open or closed, so your nursery smells fresh all day. Grab it for under $50 on Prime Day!
VaVaSoo Rocking Bassinet
Before having a baby, I didn’t know what bassinet to choose. Many modern bassinets include vibration and sound features, but this one from Amazon stands out with a remote control to adjust motion and music without leaving your bed. It also has a large storage basket for diapers and an adjustable base for the perfect height.
Delta Children Fitted Crib Sheets
These stylish crib sheets come in a range of prints and are a Post Wanted favorite for their soft, durable cotton and trendy designs. GOTS-certified and pesticide-free, each set includes three sheets, so you have plenty of backups for changing. Perfect for quick changes!
Best Amazon Prime Day Baby Deals for Toddlers
Pool Wave Splash Pads for Toddlers
Get ready to turn your backyard into a splashy playground! The Pool Wave Splash Pad comes with an inflatable mat that shoots up gentle arcs of water from a garden-hose rim — perfect for toddlers to giggle and dash through to cool off on a hot summer day.
Bentgo Kids Bento-Style 5-Compartment Leak-Proof Lunch Box
The Bentgo Kids Bento-Style Lunch Box comes with five compartments, making it easy to pack a balanced meal—plus, the separated sections are ideal for picky eaters. Its leak-proof design prevents spills, perfect for school or on-the-go meals. Honestly, I’m tempted to borrow one for myself!
Delta Children Personalized Sherpa Cozee Chair
Tired of your toddler climbing onto the grown-up furniture? Once they start moving around on their own, they’ll love having a special chair all their own. This customizable chair comes in a range of colors and fonts, making it a perfect birthday gift, a fun addition to their room, or a unique present any time of year.
Melissa & Doug Soft Activity Baby Book — Whose Foot?
Be sure to add a captivating, textured, and entertaining baby book to your Amazon cart while it’s on sale. The Melissa & Doug Soft Activity Baby Book titled “Whose Foot?” is the perfect choice. Designed with soft, crinkly pages and engaging textures, it keeps little hands busy and curious. This book is not only a great tool for sensory development and early learning but also makes an ideal travel companion.
Sassy Sushi Sorter
Babies love puzzles too! Watch your little one engage their brain as they match each soft, squishy sushi piece into the right slot in this cute sushi box—perfect for playing and exploring (and yes, chewing too!). This fun activity helps develop hand-eye coordination, fine motor skills, and shape recognition, all while keeping your baby entertained.
Sassy Stacks of Circles Stacking Ring STEM
You can never have too many toys! Kick off fine motor skill development with a simple game from Sassy Stacks. These sensory-friendly rings are just the right size and texture for tiny hands, making them great for building hand-eye coordination—and maybe even a bit of patience along the way.
Planning your baby’s first trip to the beach or pool? Make sure you have the ideal float to keep them safe and comfortable. This Swimways float features a 60-degree canopy that provides much-needed shade from the sun. Plus, the soft inflatable tube offers cozy support so your little one can enjoy paddling and splashing with ease.
KOKODI LCD Writing Tablet
Say hello to the ultimate road trip essential! These doodle boards are flying off the shelves, with over 1,000 sold on Amazon in just the past month, proving that both parents and young artists can’t get enough of them.
Baby Pool Float with Detachable Sun Canopy Cover
Introducing your baby to the water for the first time? Whether it’s a day at the beach or a splash in the backyard pool, this charming float provides a safe and cozy way for your little one to enjoy the water. Plus, it comes with a built-in canopy to keep them shaded from the sun.
Best Amazon Baby Clothing Deals
PATPAT Tencel & Wool Blend Baby Sleeper Gown
The search for the perfect pajamas is over. This sleeper gown is soft, breathable, and perfect for a baby’s sensitive skin. The Tencel and wool blend keeps little ones cozy without overheating. Parents also love the easy-access design for quick nighttime diaper changes.
Simple Joys by Carter’s Baby 8-Pack
Babies don’t need runway-ready outfits. In the early days, it’s all about comfort, convenience, and clothes that can handle a mess or two. With soft, easy-to-wash fabric and a design that makes diaper changes quick and hassle-free, these snuggly-soft bodysuits are a practical essential for every baby’s wardrobe.
MaxNova Baby Sun Hat Smile Face UPF 50+ Toddler Bucket Hat
Protect your little one from the sun with this cheerful UPF 50+ sun hat. Made from quick-drying fabric, it’s perfect for beach outings or poolside play. An adjustable chin strap keeps it secure on breezy days, and it’s available in sizes for newborns up to age seven. Bonus: The color options are absolutely adorable.
Posh Peanut Baby Girl Sleepers
It’s finally happening. Posh Peanut is on sale! Take 30% off this celebrity-favorite baby clothing brand known for its ultra-soft, everyday essentials. These cozy outfits are a hit with parents for their easy-to-wash fabric, charming prints, and wide size range that fits newborns to toddlers, boys and girls alike.
Blowfish Malibu Baby-Girl’s Gaia-t Sandal
Stylish yet sweet, the Gaia-T Sandal might be my daughter’s favorite summer pair — and mine too! Perfect for warm weather, they’re easy to slip on and off, making them ideal for wriggly feet and busy parents. The gold straps and faux-leather upper add a touch of class, so they’re easy to dress up or down.
Best Amazon Prime Day Deals on Playpens and Bouncers
HKAI Baby Bouncer
The HKAI Baby Bouncer is like a mini vacation spot for your baby, minus the airfare! Perfect for ages 0–18 months, it gently rocks while you get a moment to relax or clean up around the house. Lightweight and portable, it’s your go-anywhere baby chill zone!
Zany 2-in-1 Baby Activity Center and Bouncer
It might not win any style awards, but the Zany activity center is a total hit with babies. Designed with bright colors and engaging features, it includes a rotating seat that lets little ones explore a variety of sensory toys, lights, and music. It’s also a great way for them to practice pushing off the floor with their feet—all while staying happily entertained.
4moms Breeze Plus Portable Playard
Any mother will tell you that it isn’t easy getting things done while holding a child. Fortunately, this playpen can be opened with one hand, which means you can cradle the baby while preparing to get them changed. Its changer is detachable too, and there’s even a bassinet for them to sleep in. While it’s not exactly inexpensive, the durability is impressive. It also comes with a sleek carrying case for travel.
Baby Walker Foldable with 9 Adjustable Heights
Think of this as a play mat with a purpose. The Sassy Stages Developmental Gym features six distinct zones, each paired with a toy designed to support your baby’s growth at every milestone. It’s not only great for interactive play and learning—it also makes an adorable setup for capturing monthly milestone photos.
Sassy Stages STEM Developmental Play Gym
A play mat, but make it smarter. The Sassy Stages Developmental Gym is split into six separate zones that come with a coordinating toy to help match your baby’s progression by milestone. It’s also the perfect backdrop for a month-by-month growth picture if you’re into that, too.
ZEEBABABY Baby Playpen
Ready to soak up some vitamin D with your baby? Just apply sunscreen, grab your little one, and take along this easy-to-transport playpen. It’s extra large, includes side storage, toys, and a thick cloth bottom to block bugs, grass, and dirt. On rainy days, it works great indoors too.
Hunting for a headline-worthy haul? Keep shopping with Post Wanted.
Your Prime Day FAQs, answered
How long does Prime Day last?
In a new twist for 2025, shoppers have 4 days to take advantage of Prime Day discounts. This sale starts on July 8 at 12:01 a.m. PT and runs through July 11 at 11:59 p.m. PT.
When does Prime Day end?
Prime Day 2025 ends on July 11 at 11:59 p.m. PT, so east-coasters have until about 3 a.m. on July 12 their time to shop the deals.
Do you have to have Amazon Prime to shop Prime Day?
Prime Day is a member-exclusive sale event. Interested shoppers can grab a 30-day free trial to try Prime, and its many benefits, with no strings attached.
What are the best Prime Day deals?
From reporting on Amazon sales throughout the years, we can tell you for certain that it’s the ideal period to stock up on household essentials, score great deals on vacuums, tech and appliances, refill your skincare empties, and comb through the massive catalog of Amazon best-sellers.
Is Prime Day worth it?
We certainly think so! Prime Day is a great chance to score Black Friday-worthy discounts on thousands of deals, including everything from big ticket items to Post reader-favorite trash bags. Our team diligently sorts through all the offers to find you the very best items to grab on sale.
When is the next Prime Day?
Already wondering when the next Amazon Prime Day is? Prime Day takes place in July each year, so it’s safe to assume it will take place in mid-July 2026 — similar to previous years. Can’t wait to shop more Amazon deals? Look out for Amazon’s Prime Big Deal Days sale, which typically runs in October for shoppers looking to beat the holiday rush of Black Friday.
Don’t miss Post Wanted’s around-the-clock coverage. Click here to find all of the best deals.
This article was written by Miska Salemann, New York Post Commerce Journalist. As a Gen Z first-time mother of one, Miska tests baby, maternity and postpartum products ranging from stylish new kids clothes to long-trusted diaper brands with her daughter. She evaluates baby- and mom-approved products for practicality and quality, and consults medical and parenting experts to weigh in on safe ingredients, usage and more. Before arriving at the Post, she covered the lifestyle and consumer verticals for the U.S. Sun.
