A man has been attacked in Adelaide‘s Rundle Mall by three other men in broad daylight.

Confronting video shows three men descend on the 20-year-old man, kicking and punching him in the head as families watch on.

Police are now investigating the seemingly unprovoked brawl.

Man in animal costume attacked by trio in Adelaide's Rundle Mall
Man in animal costume attacked by trio in Adelaide’s Rundle Mall (Nine)
Man in animal costume attacked by trio in Adelaide's Rundle Mall
The victim, Dennis, told 9News he believed the attack was a targeted hate crime. (Nine)

The victim, Dennis, told 9News he believed the attack was a targeted hate crime.

He was performing in Rundle Mall yesterday with friends, dressed in an animal costume as part of a community called “furries”.

The victim fled to a nearby hair salon.

Authorities said the victim had not broken any law performing in the mall.

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