The tempo seems a little…shall we say…MORE TOXICALLY MALE than the message preferred by the previous administration and its Brahmin-class secretary of the Army?
The new Army commercials look like updated 90s Army commercials.
SECDEF @PeteHegseth called for this on the @ShawnRyan762 show last year and it’s become reality.
Things are happening quickly these days…. #army #RTLW #USArmy #SECDEF #recruiting pic.twitter.com/qcnVbziMrx
— Mrgunsngear (@Mrgunsngear) February 9, 2025
I mean, the thing is oozing testosterone.
No chick with two moms trying to find herself here.
Army recruiting ad under Biden: girl with lesbian moms “shattering stereotypes” and marching for BLM and LGBTQ pride
Army recruiting ad under Trump: masculine dude working out saying strong people are harder to kill
AMERICA IS SO BACK 🇺🇸🇺🇸🇺🇸 pic.twitter.com/CO2n8Rnu6r
— Libs of TikTok (@libsoftiktok) February 9, 2025
The guys in that clip know WTF they’re doing, and they are having a good time doing it.
The Army is flooding TikTok (Squawk if you must, but where are the kiddies they need to reach?) with these hard-charging, totally boffo videos of being a SOLDIER.
Guns. Lots of guns.
🔊 Sound on to hear what FREEDOM sounds like. 🇺🇸
… just remember to wear your ear pro. pic.twitter.com/MqqcDfMccP
— U.S. Army (@USArmy) February 8, 2025
Skydiving. Helos. Tanks. Armor.
Who says you can’t have fun at work? #Hooah pic.twitter.com/ylT0v8OuIa
— U.S. Army (@USArmy) February 10, 2025
Rappelling.
Rangers Lead the Way! #Hooah
Want to learn more about joining the 75th Ranger Regiment? 🔗 pic.twitter.com/dzvnBJhaQ2
— U.S. Army (@USArmy) February 9, 2025
WARRIOR ETHOS – HONOR
Persistence and overcoming obstacles makes our warfighters succeed on and off the battlefield. #WarriorEthos pic.twitter.com/zldKon8d4r
— U.S. Army (@USArmy) February 9, 2025
HOLY CRAP
Absolutely spectacular change of tone.
Stronger people are harder to kill = Fact https://t.co/pokVDQY7sk
— Pete Hegseth (@PeteHegseth) February 9, 2025
Total guy s**t.
Not a single word about college scholarships, diversity, being ‘one,’ or pronouns anywhere. Just lethality and man toys.
Perfection.
There are some pretty rocking tunes in the background, too.
They’ve also got some DoD footage of places you might wind up while using your boomsticks, which is really smart. It’s not all Germany or Djibouti.
Enhancing capabilities and lethality.
The @USArmy’s 2nd Cavalry Regiment hosted Bulgarian Land Forces to provide them with an understanding of the Stryker platform, establish standard operating procedures and develop @NATO interoperability. pic.twitter.com/c8dfCZyweO
— Department of Defense 🇺🇸 (@DeptofDefense) February 8, 2025
This, on top of December’s recruiting numbers, gives one hope that the desperately needed revival of Biden’s reviled military warrior caste is well under way.
Bring ’em back.
Speaking of which, there was another step taken today towards that end just before Hegseth left for Europe.
Trans in the military is ‘paused.’ No trans can come in, and no scheduled transitional surgery on a member already in the service will go forward.
BOOMITY
SecDef Hegseth: “Effective immediately, all new accessions for individuals with a history of gender dysphoria are paused, and all unscheduled, scheduled, or planned medical procedures associated with affirming or facilitating a gender transition for Service members are paused.” pic.twitter.com/r3tol7LiCi
— Jerry Dunleavy IV 🇺🇸 (@JerryDunleavy) February 10, 2025
As for SecDef heading out on his first official tour, he’s doing so in his own fashion, not that First Class Austin flyer style.
The change is what we voted for. Godspeed @SecDef 🫡🇺🇸 pic.twitter.com/O8fVUMUL8t
— Daniel Lugo (@daniellugoooo) February 10, 2025
So schweet.
Get those wheels in the well and have a safe trip, SecDef.
